How to enlarge our audience: attract and explain Reaching potential users and keep casual ones NTTS 13 March 2019 Louise Corselli-Nordblad Eurostat.

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Presentation transcript:

How to enlarge our audience: attract and explain Reaching potential users and keep casual ones NTTS 13 March 2019 Louise Corselli-Nordblad Eurostat

Today’s presentation 1/ New behaviours of users 2/ Examples of what Eurostat has done in this field: a/ New look of Statistics Explained articles b/ Statistics 4 beginners c/ Interactive (digital) publications d/ Show some examples live

Attract and explain

In a fast moving world, there are new user expectations… Easily accessible Interactive European statistics should be: Easy to understand Reusable

What has Eurostat done in this field What has Eurostat done in this field? (a) Changed the layout of Statistics Explained articles Old New

New layout in detail Main tweeable messages Interactive or static visualisation Clickable chapters – chose what is interesting Icons refering to further information

What has Eurostat done in this field? (b) Statistics 4 beginners - Part of Statistics Explained - Aim: to make the world of statistics a bit easier - Target groups: students at upper secondary and everyone with a basic/no knowledge of statistics

Current topics + Labour market and Trade in goods in the pipeline

Examples of illustrations What is public deficit and debt? What is the difference between GDP and GNI? What is value added? What is inflation?

Animations What is included in GDP? How to get one inflation rate How to calculate the population change

What has Eurostat done in this field What has Eurostat done in this field? (c) Interactive (digital) publications They present statistics which better correspond to new behaviours of users: Short texts targeting a non-specialist audience Interactive infographics Animations, illustrations, etc.

Interactive (digital) publications published so far

Examples of visualisations

Lessons learned for interactive publications To have a well-functioning multi-disciplinary team containing developers, web designers, statisticians and communication experts – and to coordinate it The importance of translating: proof is the The life of women and men in Europe released in 24 languages Important to update and maintain the publications

Let’s go live: Digital publication The European economy since the start of the millenium Animation on inflation from Statistics 4 beginners:

Any questions? ?