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How much do you know about ads? Where can you find it? Billboards, newspapers, magazines, the Internet, radio and television ...
Do they belong to the same type? Hope Project I love to fly with Oxlin Airlines Special discount on learning software OXLIN AIRLINES Do they belong to the same type? Make every day a green one. Say ‘No’ to drugs! Shine that lasts for days!
Commercial advertisements
Public service advertisements
Do all the ads tell the truth?
Do you believe it or not?
Do you believe it or not?
Types of ads CA: Sometimes not Always tells the truth PSA:
Reading strategy: reading expository writing （说明文） It usually follows the same basic format: Introduction of subject Supporting details Conclusion Para. 1 Para 2-5 Para 6
Structure of the whole passage Topic Advertisements What is an advertisement? Supporting details Does an advertisement tell people the complete truth? Public service advertisements Conclusion Be smart about advertisements!
Task-based Reading
1. Which of the following is true according to this reading passage? Task1: choose the best answer 1. Which of the following is true according to this reading passage? All people enjoy seeing and hearing all kinds of advertisements. B. Many people think advertisements are the most important in their everyday life. C. Many people are quite used to seeing and hearing various advertisements. D. All advertisements give people very important information.
2. How is the article organized? It is organized by time. It is organized by space. It is organized by subtitles. It is organized by place.
3. The writer of this reading passage wants to ______. A. tell us what are advertisement B. share some important information about advertisements with us C. tell us how important advertisements are D. tell us the truth of advertisements
4. Some of the advertisements are clever because ______. A. they don’t tell the complete truth to customers though they don’t lie B. they use the most beautiful language and images C. they are made so beautiful and can be found almost everywhere D. they don’t tell lies directly to the customers
Task2: Task-based reading Introduction 1.________ Ads are an important part of our lives. Supporting details the 2.______ and types of ads Use 3.___________ pictures and clever language Encourage us to buy a product or service or have 4._______ in an idea. Include commercial ads and PSAs. the truth of ads Be 5.________ of the skilful methods. Try not to 6. _____ for the trick. the detailed 7.______ of PSAs Aim to teach us. Help us 8.________ better lives. The9.____ for consumers We must use our 10.__________ and not be a slave to ads. attractive definition belief aware fall information lead advice intelligence
What are these ads meant for? Brainstorming What are these ads meant for?
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Cherish your life!