Sr. Vice Commanders and Quartermasters Conference Tim Dyhouse

Slides:

Advertisements

Similar presentations

January 6. January 7 January 8 January 9 January 10.

Advertisements

Are Special Advertising Sections A Necessary Evil? Sara McDonald Soli May 2007.

Neil Thurman and Merja Myllylahti Graduate School of Journalism “Taking the paper out of news”

Campus Media: Campus Newspapers & Online Networks By Rachelle Brookhart.

7 Reasons to Use Magazines. Advertising in magazines is still one of the most effective ways of building brands at the right time. They engage millions.

+. Recognized and respected throughout the world of show business, Variety is the premier source of entertainment news. Since 1905, the most influential.

2014… It’s a big year!! This year we celebrate our 10 th year of publishing 109,000 US-based travelers Average age of GT reader is 46 Average HHI is $368,000.

Make Your Online Advertising More Effective A Case For Using Local Newspaper Web sites.

About The Collegian The Collegian at Fresno State is an award winning student newspaper and students run newspaper that is distributed three times per.

To Digital or Not to Digital Lunch and Learn 22 January 2014.

The Media of Advertising. What is Media?  Media - channels of communication, through which the advertiser’s message is brought to consumers.  There.

TOGETHER, WE CAN FIND BETTER. DIGITAL. AGENDA  The Bismarck Tribune and bismarcktribune.com readership  Bismarcktribune.com Advertising Options  Advanced.

R10 Annual General Meeting Name: Takako Hashimoto Committee: R10 Women in Engineering 2 March 2013 Chiang Mai, Thailand.

IEEE Power Electronics Society Treasurer’s Report Jian Sun Treasurer PELS Meeting Series – APEC 2014, Fort Worth, TX USA Friday, March 21, 2014.

Digital Marketing: Adapting In a Changing World Robert M. Cohn Consumer Marketing Director ____________________________.

APICS Newsletters A “how we do it” as compiled from the Central Ozarks and Southern Minnesota Chapter Newsletters Coordinated by: Julie Stumpe, Central.

Employee Presentation Results for the First Quarter of 2015.

7/2015 Mobile Advertising Opportunity. Mobile Advertising Zone: Airport Name Here North American ACI Airport Rank: xx I Annual Passengers: xxx -xx continues.

~1 in 5 Orange County Adults Take 3+ Domestic Air Trips annually, ~ 30% take 1+ Foreign Air Trips every two years The Media Audit National Report for Jan.

Incisive Mobile Strategies Breakfast Briefing November 2012.

THE COLLEGIAN FRESNO STATE. WHY ADVERTISE WITH THE COLLEGIAN?. AWARD WINNING. STUDENT RUN YEARS OF EXPERIENCE. APPEALS TO GEN-Y POPULATION.

Newspapers in the 20 th century Highly profitable industry – 20% profit margins common Most revenue came from print advertising – display and classified.

How Much is Enough? International Symposium on Online Journalism April 8, 2005.

Non-Reader Revenues The Future of Business-to-Business Hisao Yoshimura Chairman of the Board Nikkei Business Publications, Inc.

SunSatFriThursWedTuesMon January

@mequoda 1 Publishing Digital Magazines iPad, Kindle, Nook and Beyond.

In honor of Veteran’s Day We Remember Our Veterans and Our Heroes For their Service and Sacrifice.

Avimanyu Datta Doctoral Candidate, College of Business, Washington State University MySpace.

Where we are heading Jason Seiken editor-in-chief and chief content officer The Telegraph.

Microsoft Tag for Publishing Bridge print content and advertising with the online world in an engaging and measurable way.

INSPIRATIONAL. MAGAZINE MEDIA IS A SOURCE OF INSPIRATION Quality content lies at the heart of magazine media’s ability to inspire and drive action. Readers.

Community Newspapers Drive Results 5 Things You Thought You Knew About Community Newspapers.

Computer A deep dive. NEWS Table of contents Demographics 3 Key readership facts 4 Reach9 Total 10 Demographics11 Who are they?13 How online newsbrands.

Introduction to newsbrands. Table of contents The newsbrands3 What makes newsbrands different? 8 Key readership facts12 Time spent/time of day20 Engagement,

Evaluation of Print Media

Media Growth Executive Summit

With Adrian Dayton And Eric Majchrzak

Open Access or Members Only?

Bozeman TBID/CVB FY16 MARKETING BUDGET.

Why College! Is it for me?.

BUSTING MAGAZINE MEDIA

BUSTING MAGAZINE MEDIA

Business to business Magazines

Source: NRS MAG + total Fall 2015/Spring 2016

Mott Community College Budget Update

Printed Yellow Pages’ Audience Continues to Shrink

FY2016 Powered by Powerball

The Industry’s Big Numbers

Funeral Services Industry Today

Expand your Business Through Ours: Advertise with the Collegian Today

Strong and Stable Although the average US monthly rents decreased by $3 during October, to $1,216, they still increased 4.4% year-over-year. Industry.

Student Veterans of America

About SNA Professional association representing over 55,000 members who work in school nutrition including: foodservice directors, managers, employees,

ACADEMIC PERFORMANCE Presentation to the UNC–Chapel Hill Faculty Council January 27, 2017 James W. Dean, Jr. Executive Vice Chancellor and Provost.

Media Pack clydeoutside.com.

BUSTING MAGAZINE MEDIA

The multi-platform study

OUT OF HOME DRIVES ONLINE INTERACTIONS

Design News Digital Editions Additional Opportunities

Annual Program Survey Results

Magazine Media – Market overview The basics

“Everyday News For Everyday People”

DON’T READ MAGAZINES IN PRINT

BENEFITS OF COMMUNICATIONS SOCIETY MEMBERSHIP

Northeast Indiana Association of Health Underwriters

Stable, Predictable, Guaranteed: Asset-Based LTC Paid for Annually

Business of magazines.

Recent New Light-Vehicle Sales…

Presentation transcript:

Sr. Vice Commanders and Quartermasters Conference Tim Dyhouse Tim Dyhouse Publisher and Editor-in-Chief, VFW magazine April 4-7, 2019

Your Award-Winning Magazine 1.2 Million Members In print since 1910 We have won 141 awards over 25 years Survey Highlights Average age 66 57% were Vietnam War veterans 33% were Gulf, Iraq or Afghanistan War Veterans 48% were college graduates Median net worth higher ($333,500 vs. $259,100) than average U.S. adult males Much more likely to volunteer (40% to 16%)

Editorial Highlights NVS/NLS 100th Anniversary throughout year 75th Normandy Invasion (June/July) 50th Battle of Hamburger Hill (May) 50th Moon Landing (June/July) 30th Fall of the Berlin Wall (Nov/Dec) 30th Operation Just Cause (Nov/Dec) 15th Battle of Fallujah (Nov/Dec) Student Veterans of America series kicked off in the February 2019 issue Disaster relief (March-hurricanes) (May-California fires) Better Health (pharmaceutical and other health ads)

Business Initiatives Pay for Magazine Extended printing and advertising contracts by 3 years Postal increase Paper increase Mill consolidation looming 2018 MRI revealed big potential for travel-related ads 72% of readers use social media (Facebook, 60%) Advertisers want more digital options

More Digital Options for 2019 Digital is the future, but print ads still provide the most revenue Goal is to have all VFW magazine readers as Facebook followers Create content that is interactive to drive readers to our Facebook page Checkpoint became an E-newsletter in January and is being offered as an “added benefit” for advertisers

QUESTIONS? Tim Dyhouse Publisher and Editor-in-Chief, VFW magazine 816-968-1171 tdyhouse@vfw.org