SafeAlpha Analytics Wealth Management 20135 Milano (Mi) (+39) 349 883 1464 - (+39) 392 700 2162 Mail: info@safealphaanalytics.com Website: safealphaanalytics.com

Business Idea Sector: financial technologies (Fin-Tech) Summary of the idea: using artificial intelligence in the field of "Big Data Analytics" and "Wealth Management“ Purpose: the initiative allows access also to non-expert users to operate in the capital market, improving their performances. Value proposition: Financial Advisory: Investment portfolios; robo- advisor; analysis and research on the financial markets; Trading Systems. ICT Advisory: smart data; data collection; data management; data visualization; algorithms and softwares development; Digital lending (among companies) Corporate Advisory: risk management; internationalization; listing on the stock markets; tax planning.

Key factors of innovation Machine learning and deep learning (AI) algorithms Innovative investment strategies Robo-advisory Investment risks reduction Goal-Based Investing strategy Augmented reality visualizations

Competitive Edge Proprietary Algorithms Investment strategies for improving the performance/risk ratio Ease of integration with other platforms Outsourcing of the service with cost reductions for the staff of the client «Mixed» advisory: Chat bot (AI) and Face-to-Face Fees reduction Training programs tailor made Daily reports Unit Cost Averaging Plans (Piani di accumulo di capitale - PAC)

Business model REVENUE STREAMS Portfolios management fees Portfolios performance fees Data management services fees Corporate advisory services fees Financial markets analysis and portfolio changes fees Fees for the Artificial intelligence applications in the real estate valuation and digital lending fields Software development (lease)

GO TO MARKET Services Mix Distribution channels Segments Financial Direct link Banks Banks, SGR, SIM Indirect link Agencies IT Indirect link Companies Corporate Direct link Companies GROUPS Advisory Online Services Internationalization Business: Companies and financial advisors networks Direct link PA Listing Community Platforms Big Data Digital marketing The challenge: Modular management of content and multi-channel distribution

Sector Analysis Competitors in Italy (Wealth Management sector): boutiques with assets of 1 billion to 5 billion are 44 and hold 108 billion (12.4%). While the 94 smaller operators, or those with assets up to 1 billion, have a total of just over 37 billion, 4.3%. «Compared to 2016, the weight of the big players decreases and that of operators with assets of less than 10 billion decreases» (Source: https://www.assinews.it/07/2017/big-del-private-italiano/ 660042625 /). Main competitors: Moneyfarm; Nutmeg; AdviseOnly; Robo4advisor. Driver growth: The expected average annual growth of global HNWI client assets (with assets exceeding 1 million euro) up to 2025 is 6%, from the current 59 thousand billion euro to 101 thousand billion euro. In particular, in Western Europe the expected growth is 4%, in Eastern Europe by 9% (Source: McKinsey & Company's Global Wealth Pools database 2017) In Italy, 56% of the large companies surveyed have already started Artificial Intelligence projects, compared to around 70% in France and Germany. (Source: Artificial Intelligence Observatory of the Milan Polytechnic) Artificial Intelligence could double the growth rate of developed economies (including Italy) by 2035 and increase labor productivity in increments of up to 40%. (Source: Accenture Technology Vision 2017)

Organogram B of D Technical Area Finance Corporate Management Area Administration

Marketing and web marketing Investments Assets Annual costs € (.000) One-time Cost 1° year Company constitution 3 Robo advisor 150 1000 R&D 50 Web Portal and App 5 25 Marketing and web marketing 100 300 Patents and licenses 10 Furniture Hardware and Sw Data Provider

Financial projections Services N° Clients (range) Revenues 2018 (in €.) 2019 2020 Financials 5 - 8 300.000,00 480.000,00 Corporate 10 - 20 100.000,00 200.000,00 Big Data 5 - 12 75.000,00 150.000,00 180.000,00

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