Seneca Waterways Council: 2019 Product Sale Update

Popcorn Sale: Customer/Unit Feedback Online Survey Input from > 25% of participating units Rated sale components Focus Groups In depth consultation, selling and non-selling units Identify level of sale engagement, motivators, stressors Prioritize opportunities for improvement Engage our “customers” in building better solutions

What YOU Told Us – Top Priorities 1. Sale Needs to Change Add excitement, something NEW, increase engagement with Scouts & parents 2. Enhance the Current Product Offerings Improved value at lower end of price spectrum More product for $$, lower priced offerings, adding more products 3. Incentive Program Should Evolve Offer better prizes, reward sooner, more flexibility, “exclusive experiences” 4. Find More Show & Sell Locations – Council Should Help 5. Free Shipping for Online Orders 6. Council Kickoff / Training Is Not Meeting Unit Needs No WOW factor, little benefit for experienced kernels

We Heard You: Council Kickoff / Training Needs Improvement Council Kickoff (Sunday August 11th) NEW format 2019 Keynote speaker = Michael Beck Motivational speaker, Scout unit volunteer Consistent % increase in unit sales for those who attend his talks Develop two streams for training sessions: New kernels – Sale 101, key success factors Experienced Kernels – best practices, motivational ideas

We Heard YOU Provide Free Shipping for Online Orders Negotiated FREE SHIPPING period from Campmasters Additional Free Shipping options (wait a few slides…) Units Need More Show & Sell Locations Confirmed weekends at area malls Mall at Greece Ridge Eastview Mall Marketplace Mall Waterloo Outlet Mall Other partnerships for Show & Sell locations being finalized

We Listened: Incentive Program Should Evolve NEW Incentives Exclusive celebration event: Star Wars: The Rise of Skywalker Nintendo Switch – prize option Top Sellers Reward: Virtual Reality experience Campmasters Unit bonus commission ($ sales / registered youth) More Immediate Rewards Celebration Event (December) & Top Sellers (January)

YOU Told Us: Enhance Current Product Offerings Lower price for Purple Popping Corn (V) -- NOW $10 NEW Product -- White Cheddar Tin (NN) replaces Sea Salt (SS) better value and superior taste Point of Sale app in development by Campmasters But Was This Enough?

PRODUCT LINE EXPANSION – Whitley’s Peanut Factory Gourmet Nut Products ADDED Revenue Stream (nuts NOT replacing popcorn) 70% to Scouting Units can sell Popcorn OR Nuts OR Both Product Lines Best Results if Sell BOTH product lines Unit Commissions & Prize Program based on combined sales Free Shipping on ALL online nut orders

All items available online with free shipping Show & Sell Salted Peanuts $15 Honey Cinnamon Almonds $20 Honey Roasted Peanuts $20 Pub & Party Mix $25 Salted Cashews $25 5pk Gift Sampler $55 Take Order Milk Choc peanut clusters $15 Peanut Brittle $15 Dark Choc almond clusters $20 Dark Choc peanut clusters $35 All items available online with free shipping

Key Sale Dates August 11 Council Sale & Membership Kickoff (sale begins) August 19 Show & Sell Unit Orders DUE September 7 Show & Sell Distribution (popcorn & nuts) October 29 Take Order Unit Orders DUE November 15-16 Take Order Distribution (popcorn & nuts) Aug 11 – Dec 8 Online Sale period Payment Deadlines: November 6 Show & Sell Payments DUE December 10 Take Order Payments DUE

Next Key Steps for Fundraising Success Register your UNIT to participate in the fundraiser Complete the 2019 UNIT COMMITMENT FORM by June 30th (available at www.senecawaterways.org/popcorn -- email to Chris Crittenden) Identify a Unit Kernel Have your Unit Kernel attend a Product Sale training session Attend Council Sale & Membership kickoff (August 11th) Establish a Unit Sales Goal (for popcorn & nuts) Schedule your unit kickoff event