CAMPAIGN #2 SUMMARY Facebook/Instgram Ad #1 Facebook/Instagram Ad #2 Team <team> Class Period MWF <time class meets> Campaign Start Date Apr 1, 2019 Campaign End Date <date> CAMPAIGN THEME & ASSETS Campaign Theme <state theme here> Website <insert Weebly URL> Constant Contact Email 1 URL <insert Constant Contact URL> Constant Contact Email 2 URL Facebook/Instgram Ad #1 Facebook/Instagram Ad #2 Facebook/Instagram Ad #3 How to Screenshot your Ads: For screenshots on a PC – go to your start button > search for “snipping tool” > right-click and “pin to taskbar” > select the icon > use the “T” tool (plus sign) icon to make a box around the area you want to capture > save as jpeg or copy/paste into the doc. On a Mac - Command>Shift>4 to grab a picture of just part of the screen To view your final Google Ads - log in to Google Ads > Campaigns > Ads & Extensions > select “More Details” at the top and you will see images for your ads on the left. Take a screenshot > place into doc

CAMPAIGN #2 OWNED SHARED PAID OWNED -> EARNED AUDIENCE > OVERVIEW FB: POST #1 IG: POST #1 Users New Users Sessions Avg. Sess. Duration Pages/Session Pageviews Bounce Rate PAID Reach Likes Shares Engagements Reach Likes Shares Engagements PERFORMANCE PLACEMENT People Reached Post Engagements Link Clicks Amount Spent Facebook Instagram Audience Network Messenger FB: POST #2 IG: POST #2 Reach Likes Shares Engagements Reach Likes Shares Engagements ACUISITION > OVERVIEW > USERS PRODUCT PAGE Pageviews Time on Page Clicks (to FB) Direct Referral Organic Search DEMOGRAPHICS Reach All Women All Men FB: POST #2: w/video IG: POST #2 w/video PRODUCT BLOG POST PAGE Reach Likes Shares Engagements Reach Likes Shares Engagements Pageviews Time on Page Clicks (to FB) Ad #1 Ad #2 Ad #3 Clicks Impressions Cost Per Click Amount Spent Clicks Impressions Cost Per Click Amount Spent Clicks Impressions Cost Per Click Amount Spent OWNED -> EARNED EMAIL #1 EMAIL #2 Date sent Open rate Click thru rate Bounce rate # Sends # Opens # Clicks # Opt Out Date sent Open rate Click thru rate Bounce rate # Sends # Opens # Clicks # Opt Out