DISRUPTIVE TECHNOLOGY TRENDS AND TECHNICAL WRITING DHANNYA NAIR & ANJALI ANANTHARAMU © 2016, STC INDIA CHAPTER

KEY OBJECTIVES Leverage disruptive technology trends to redesign the old-school approach of content development. Create personalized, co-created social documents that can be accessed anywhere, anytime. © 2016, STC INDIA CHAPTER

DISRUPTIVE INNOVATION Creating a new future: 1800 - 1900 1908 Future © 2016, STC INDIA CHAPTER

DISRUPTIVE INNOVATION Examples: © 2016, STC INDIA CHAPTER

TODAY’S AGENDA The changing face of documentation: Social Media Responsive Design © 2016, STC INDIA CHAPTER

DISRUPTION IN DOCUMENTATION Technical Publication A key role in the success of a product. Significant contributor to an effective system operation. A New Genre of Technical Publication Provide maximum user experience and greater satisfaction. © 2016, STC INDIA CHAPTER

SOCIAL DOCUMENTATION A differential content strategy: Content research phase External communities Internal communities Content development phase Collaboration tools Integrated social media platform APIs Integrating analytics Link to external social media sites Content maintenance phase Feedback evaluation Content curation © 2016, STC INDIA CHAPTER

Community of Product Involvement PHASE 1: RESEARCH Join user communities: Internal Communities Community of Product Involvement External Communities Community of Users © 2016, STC INDIA CHAPTER

PHASE 2: CONTENT DEVELOPMENT Use Collaboration Tools Integrate social media platform APIs Integrate Analytics Link to external blogs, forums, Facebook page, Twitter, etc. “Based on the user feedback, the content can be modified to suit the needs of audience.” © 2016, STC INDIA CHAPTER

PHASE 3 : CONTENT MAINTENANCE Collection of feedback Evaluation of feedback Curation of content CONTENT User’s Feedback Content Creation Content Curation © 2016, STC INDIA CHAPTER

A popular wiki in corporate environments. CASE STUDY A popular wiki in corporate environments. Success story of Atlassian Confluence: Users’ involvement in generating data. Release Notes as tweets. © 2016, STC INDIA CHAPTER

“Content is like water. It takes the shape of its container.” MOVING ON… © 2016, STC INDIA CHAPTER

RESPONSIVE DESIGN Tables Images Content Structure Navigation Write concisely Progressive information disclosure Clean up device-specific terminology Place prime content ‘above the fold’ Concise Paragraphs Embedded links Easy navigation Easier links Table of Contents Minimal text in tables Easy to navigate table design Keep image files small Flexible Images Floated images Images with embedded text

Don’t let your documentation get caught up in the disruptive waves. CONCLUSION © 2016, STC INDIA CHAPTER

THANK YOU! www.innovatia.net © 2016, STC INDIA CHAPTER

IMAGE COURTESY AND REFERENCES http://everypageispageone.com/ https://en.wikipedia.org/ https://en.wikipedia.org/wiki/Disruptive_innovation http://www.xeditor.com/portal/en/technical- documentation-and-industry-4-0-1601 https://www.quicksprout.com/the-advanced-guide- to-content-marketing-chapter-5/ http://smallbiztrends.com/2010/09/12-tips-writing- better-content.html http://idratherbewriting.com/ http://www.informationweek.com/how-social-media- changes-technical-communication/d/d-id/1102043 © 2016, STC INDIA CHAPTER