Goals Objectives Strategies Public Relations Goals Objectives Strategies

what you'd like to accomplish ! Goals A goal is simply what you'd like to accomplish !

Goals Here's an example of a goal for a plan to market a new brand of pickles: "Make XYZ pickles the preferred gourmet spicy pickle at specialty stores in the United States.”

Goals That goal is barely attainable, and that's the point. The goal really doesn't ever change. It will be the same whether the pickles are in last place, or first place. It's the carrot you're dangling in front of your team.

Objectives These need to be measurable They often contain numbers. 

"Sell 20% more spicy pickles than last year.” Objectives Here's an objective for our pickle company plan. "Sell 20% more spicy pickles than last year.” 20% +

Objectives Pretty simple, yet measurable. Sales this year are 100k. We want sales to be 120k. You can measure that!!

Objectives Another good way to know an objective? Each objective will start with an verb. Here are some good ones: Increase Deliver Sell Obtain Find, Decrease Speed up Entice implement Start an objective with one of these words, and then use numbers to make it measurable.

Strategies These are probably the hardest to understand and the hardest to write.  Strategies are WHY you are doing something. 

Strategies Here's a strategy for the pickle plan. "Collaborate with food bloggers and editors to provide information about XYZ spicy pickles and how they can complement any picnic menu. The food bloggers and editors will lend third-party credibility and endorsement to the pickles“

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