The History of Wrap Advertising

Wrap advertising is a marketing tool involving the use of decals, which are large custom-designed vinyl sheets that partially or completely cover a vehicle with advertising information.

In the 21st century, wrap advertising involves the use of decals, which are large vinyl sheets. The sheets are removable, which lessens the cost of changing the advertising and allows the decals to be placed on a vehicle of any size.

In the past, train companies routinely painted their names and logos on the sides of boxcars or locomotives. In the latter part of the 20th century, Germany produced a vinyl vehicle wrap that could be removed without endangering the paint underneath.

The first commercial advertising vehicle wrap was created for the Pepsi Company, which used vinyl wrap on a bus to promote their product. However, it was challenging to implement because air bubbles underneath the vinyl and premature adhesion made the process difficult. Today, technology has improved the installation of wrap graphics by the creation of a vinyl that is easily repositioned and bubble-free. 

Chief Graphix can help in advertising your company to thousands of people on any given day. We have access to the latest technology and can produce interior graphics, banners, helmet wraps and custom wraps to any specifications. We are equally at home working with outside graphic artists as we are with utilizing our excellent in-house support team.

Contact Us Chief Graphix 82A South Bayles Avenue Port Washington, NY 11050 866-400-0305 info@chiefgraphix.com www.chiefgraphix.com