REMEA Sales Meeting 2011 – Turkey EMC2 - Egypt Eric Pelliser Emerging Future REMEA Sales Meeting 2011 – Turkey EMC2 - Egypt Eric Pelliser

The project: EMC2 New HQ Egypt 285 workstations over 3 floors Open & Closed Offices Meeting rooms, cafeteria and break areas Products from Asia & European portfolio One Major Project in Egypt in 2010 Initial communication with Nikos Liapis, Mark Stafford and Alan McKeown from UK. Bernhard Faust gave us a continuous support and guidance all along the development of the project until the customer decision Project is 285 ws Product mix FE1 from Asia and Kick form the US +  Fusion, Kalidro and Share It Seating : Leap, Amia, Reply

“Center of Excellence” Goals The main Objectives of the customer were: Actract & Retain talents – the most challenging issue for corporations in Egypt Branding recognition – strong coporate message standardize all over the world in the EMC2 offices Environment supporting Collaboration – Work at EMC2 is based on vry dynamic interaction between people Real estate strategy was also part of the decision making process. Located in one of the most popular new business areas outside of Cairo but also one of the most expansive, the client wanted to find the way to use efficiently their m2 and to be able to expand with the perspective of growth and occupy 2 more floors in the same building early 2012. with perspective of growth and expansion (we are by the way working on the second phase) Attract & Retain Talents Foster Collaboration Create a strong brand recognition

The Key Success Factors Customer relationship built on international experience Trust in the dealership based on performance Steelcase‘s expertise to deliver large projects on time Relationship with the Project Manager and Main decision maker Former project Manager for Oracle and Steelcase customer in Egypt Relationship based on Trust and Commitment with the dealer ship Dealer and Steelcase performances, on the Oracle project.

Customer Testimonial Eng. Ahmed Khidr, “ EMC2 employees have been dramatically impressed when they moved to the new facilities….They enjoy the innovated solutions, supporting team work and collaboration”. “I am grateful for steelcase & their local dealer for keeping their commitments and meeting my tough deadlines”. Eng. Ahmed Khidr, Senior Facilities & Operations Manager

Where is my bear?