Advertising at Gold’s Gym

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Presentation transcript:

Advertising at Gold’s Gym

Company Brief Has emerged as a strong Brand Name in the fitness Industry over a decade. Gold’s Gym has over 700+ facilities all over the world. Fastest growing international gym chain in the Asia Pacific with 2 gyms opening every month Currently we are 79 gyms across 43+ cities of India.

INDIAN FOOTPRINTS- 79 Gyms Mumbai – 13 Gyms Kolkata – 3 Gyms Guwahati – 1 Gym Bangalore – 10 Gyms Hubli – 1 Gym Coimbatore – 1 Gym Ahemdabad – 1 Gym Baroda- 1 Gym Surat - 1 Gym Pune – 5 Gyms Faridabad – 1 Gym Lucknow – 1 Gym Raipur- 1 Gym Kanpur- 1 Gym Mangalore- 1 Gym Agra – 1 Gym Chennai – 1 Gym Cochin – 1 Gym Kolhapur – 1 Gym Nasik - 1 Gym Indore – 3 Gyms Jaipur - 2 Gym Udaipur – 1 Gym Mohali – 1 Gym Jalandhar – 1 Gym Amritsar - 1 Gym Noida – 2 Gyms Delhi – 7 Gyms Gurgaon – 2 Gyms Ghaziabad- 2 Gym Panchkula – 1 gym Meerut- 1 Gym Cochin- 1 Gym Sangli- 1 Gym Belgaum- 1 gym Patna – 2 Gyms

Feedback 360 degree Branding Displays/Interactive media. Electronic media. Print media – PULSE. Static branding. SMS’s. Website branding. E-mailers. Direct mailers. Sponsoring event . OOH . Scrollers . Gold’s Gym Radio . Feedback

Demographics :- Clientele:- Gold’s Gym caters to the elite namely directors, CEO’s, MD’s and top level executives. Members include the likes of: Niranjan Thakur, Surendra Hiranandani, Sunil lulla, Avanti and Yash Birla, Atul Ruia, Ambika Hinduja, Ajit Agarkar, Mahesh Bhupati, Mohamad Azruddhin, Shammi Kapoor, Rishi Kapoor, Salman Khan, John Abraham, Rocky S, Sabina Merchant and many more. All Gyms have a 30% female : 70% male ratio Age group :- -15% below 24 years - 75% between 24-50 years - 10% above 50 years Footfalls:- on an average we have 350 workouts per day per gym. Gym size: 7000Sq Ft to 15000 Sq Ft

Some landmark locations providing reach and scale…

Gold’s Gym Bandra-Mumbai

Gold’s Gym Kandivali West-Mumbai

Gold’s Gym Hadapsar –Pune

Gold’s Gym Peddar road – Mumbai

Interactive space and sampling activity :-

Display :-

Gold’s Gym Pulse magazine Gold’s Gym magazine Prospective target audience of 90,000 members across 43 cities

Advertising Options in PULSE Right hand full page Back inside/front inside cover Back cover Belly Wrap Insertion of fliers/Pamphlets Tear off coupon Index page branding Sampling of product with PULSE

Static branding:- TENT CARDS ROLL UP STANDEE DROP BOX WALL BRANDING ACRYLIC SHEETS

Innovative branding Tags on the handles of each locker Mirror Strip Branding Tags on the handles of each locker 6*3 feet Scrollers

Locker room – Main Doors

Changing Room Door A Translucent branding on the glass doors of the changing room

Shower Area Doors/Curtains

Event Properties of Gold’s Gym:- Body Transformation Fit & Fab Calendar Model hunt Super Spin

Brands who worked with Gold’s Gym Media Cars Watches Music Systems /Plasma

Perfumes and skin products :- Clothes and accessories Lingerie

Sports and health products:-

AND SOME MORE… Banks Durable lifestyle stores/ goods Travel

Car Placement- Mercedes at Pune Gold’s Gym ; Jaguar at Mumbai and Pune ;Audi at Mumbai gyms and Fit & Fab 2011

We PROMOTE You PROFIT !!!

Contact Pooja Thakur – pooja@goldsgymindia.com Mobile no. - 09223593185. Sanyukta Khandke – sanyukta.khandke @goldsgymindia.com Mobile no. - 09223300255 Bhagyashree Shukla – bhagyashree@goldsgymindia.com Mobile no . – 09223394389 Aseem Chaturvedi – aseem.chaturvedi@goldsgymindia.com - North Mobile no. - 09560588057 Swagata Prasad – Swagata@goldsgymindia.com – South