Best eCommerce Marketing Strategies for Small Business Owners

eCommerce Marketing StrategyeCommerce Marketing Strategy is about sending the right messages to the right person at the exact right moments. Running an eCommerce store is having an online storefront and a connected warehouse. Running it successfully involves multiple tactics, preparations and creating a solid eCommerce Marketing strategy.

What’s the best eCommerce marketing strategy? Which one should I be using for my eCommerce store? Which one will work for me?

There is a ton of competition online for eCommerce businesses, so knowing how to set yourself apart and get your name out there is essential. Whether an eCommerce marketing strategy works for you depends on your context. It depends on your industry, what you sell, what your customers are used to.

Running eCommerce successfully involves multiple tactics, preparations and creating a solid eCommerce Marketing strategy. ●This is important for small business owners who dream of gaining the best ROI for their efforts. ●Here we highlight different eCommerce marketing strategies based on the expertise you have.

eCommerce Marketing Strategies For Small Business Who Are Starting Out Overall eCommerce marketing strategy would be to identify the needs of the visitor and provide them a good user experience. ●List out your customer journey ●Create a content marketing plancontent marketing ●Set up an marketing automation ●Invest in a good recommendation engine

Create a Content Marketing Plan ●Content marketing is free if you do it yourself, though you can also hire content marketers to develop your strategy for you or to write the posts entirely. ●Many eCommerce companies have succeeded with content marketing. Invest in a Good Recommendation Engine ●A good recommendation engine is a bridge between your product knowledge and what your customers are looking for. Set up an Marketing Automation Marketing Automation ● s are a great way to achieve this as they are easy to use. ●Setting up an marketing automation doesn’t involve you jumping through hoops; all you need is an service provider (MailChimp, Hubspot, Aweber, etc) a client relationship management software (Zoho, Salesforce, Microsoft Dynamics, etc) and the integration of both with your storefront.

eCommerce Marketing Strategies for People Comfortable With Their Business ●Conduct Sweepstakes or Giveaways to increase engagement ●Have a Loyalty reward program ●Invest in a display ad program ●SEO and SEM ●Implement correct abandonment preventive measures Implementing correct abandonment preventive measures help you bring back the traffic that you put in efforts to visit your store.

Conduct Sweepstakes or Giveaways to Increase Engagement ●Sweepstakes draws in new visitors to your website and they would explore the rest of the website after taking part. Have a Loyalty Reward Program ●S uccess of a business depends on repeat orders and loyal customers. Invest in a Display ad Program ●Display ad program brings revenue for website owners and visibility for brands. Great way to bring your brand in front of those who satisfy particular traits. SEOSEO and SEMSEM ●Now a days most of the shoppers report conducting online research prior to making a large purchase. ●By adding relevant keywords to specific pages and have a good SEO score is best suit for someone’s search query and you get a visitor.

eCommerce Marketing Strategies for People Who Wish To Push Their Boundaries ●Simplify your checkout process ●Create a shopping guide for different occasions ●Sell on Instagram ●Ask for product reviews ●Plan your holiday marketing early Now time to focus on innovating your existing eCommerce marketing strategies to expand your business to the next level.

Simplify your Checkout Process ●Simplifying the shopping experience involves small steps such as simplifying the registration or sign up process, simple user interface, streamlined page design that directs the attention to the checkout. Sell on Instagram ●IN Instagram, you can showcase real-world photos of your products along with a link for your followers to buy it. Create a Shopping Guide For Different Occasions ●A shopping guide manages to hit two birds with a single stone. Greatly helpful in case of ‘high-end’ items such as furniture, home decor, and electrical appliances. Ask for Product Reviews ●To collect more reviews, easy way to get more sales is to ask for product reviews.

Best eCommerce Marketing Strategies This is a great starting point for small business to give them a boost when they are first selling products. If you feel like you need some fresh ideas for e-commerce marketing success, give these lesser-known strategies a chance. Enlist our professionals at QeRetail eCommerce Marketing to take your ecommerce business to the next level. Contact us today to see how we can help your online store grow.Contact us