Introduction to Business

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Presentation transcript:

Introduction to Business Advertising Slogans Introduction to Business

Famous Slogans…name the company Where do you want to go today? … Microsoft Life’s Good …LG It only does everything … Sony Playstation Connecting people …Nokia Just Do it … Nike I am what I am … Reebok Impossible is Nothing …Adidas Because you are worth it … L’Oreal Cosmetics “There are some things money can’t buy. For everything else, there’s... …Master Card

What a Slogan should do… Qualities to make a slogan memorable Be provocative: Just do it , Impossible is Nothing Use illustration or story: Welcome to the Human Network (Cisco Systems) Tides in, dirts out Include Your Main Benefit: Melt in your mouth, not in your hand Engineered like no other car in the world (Mercedes) Use alliteration, coined words, puns and rhymes…

Slogans and Language… Alliteration Allied Irish Bank: Britain's best business bank. Jaguar:Don't dream it. Drive it. Girl Guides:Dream. Dare. Do. Fila:Functional... Fashionable... Formidable... Hire Knowledge:Specialized staffing solutions.

Slogans and Language… Coined words: (made-up words) Menswear:Everywear. Ski Fruit:Fruitius. Yogurtus. Delicia. Neff:Nefficiency. KP Peanuts:Pure snacking. Pure snacktivity. Smarties:WotalotIgot!

Slogans and Language… Puns in the line, no branding Moss Security: Alarmed? You should be. Pioneer: Everything you hear is true. Range Rover: It's how the smooth take the rough. Casio: Precisely what you're looking for. Weight Watchers Frozen Meals: Taste. Not waist. Northern Telecom: Technology the world calls on. Bendix Appliances: We'll do the homework.

Slogans and Language… Puns with use of brand name Barbados: Barbados. Goodness. Gracious. Finish Detergent: Brilliant cleaning starts with Finish. Kenco Really Rich Coffee: Get Rich quick. Kodak Gold: Is your film as good as Gold? Ritz Crackers: Nothing fitz like a Ritz. John Deere Tractors: Nothing runs like a Deere Money Magazine: Reap the rewards of Money. IBM: I think, therefore IBM. Cadbury's Wispa Candy: You can't keep quiet about a Wispa Wike Farms Cheese: You'll Wike it too.