Fetzer Vineyards: A California Winery Producing a Variety of Wines Tiburon Research March 15, 2019

Fetzer Vineyards Comments 2 Founded in XXXX Based in Hopland (Mendocino, CA) Source: 4/14/07 Fetzer Vineyards Web Site; 4/17/03 Long Meadow Ranch Web Site; 4/18/01 San Francisco Chronicle; Tiburon Research & Analysis 2

Fetzer Vineyards History Fetzer Vineyards was Founded in XXXX and Has Subsequently Evolved through its Early, Middle, & Recent Phases Fetzer Vineyards History Fetzer Vineyards Founded Fetzer Vineyards Today Early Phase Middle Phase Recent Phase Approximate Dates: XXXX XXXX - XXXX XXXX - XXXX XXXX - 2019 2019 Key Steps: XXXX: Fetzer Vineyards founded XXXX: -- XXXX: -- XXXX: -- Source: Tiburon Research & Analysis 3

Fetzer Vineyards was Founded in XXXX Comments Founded in XXXX Based in XXXX Source: Tiburon Research & Analysis 4

Fetzer Vineyards is Not a Frequent Advertiser Advertising Comments -- Source: Tiburon Research & Analysis 5

Fetzer Vineyards Has a Web Site with XXXX Core Sections, Including __ -- -- -- -- - -- Source: Tiburon Research & Analysis 6

Fetzer Vineyards is Not a Frequent Acquirer Acquisitions Comments -- Source: Tiburon Research & Analysis 7

Fetzer Vineyards Has a Charitable Giving Program Comments -- Source: Tiburon Research & Analysis 8

Fetzer Vineyards Has Employees Needs data Fetzer Vineyards Employees Source: Tiburon Research & Analysis 9

Fetzer Vineyards Has Planted Acres Needs data Fetzer Vineyards Planted Acres Source: Tiburon Research & Analysis 10

Fetzer Vineyards Produces Tons of Grapes Needs data Fetzer Vineyards Tons of Grapes Source: Tiburon Research & Analysis 11

Fetzer Vineyards Produces Gallons of Wine Needs data Fetzer Vineyards Gallons of Wine Source: Tiburon Research & Analysis 12

Fetzer Vineyards Produces Cases Needs data Fetzer Vineyards Cases Produced Source: Tiburon Research & Analysis 13

Fetzer Vineyards Generates Revenues Needs data Fetzer Vineyards Revenues ($ Millions) Source: Tiburon Research & Analysis 14

Fetzer Vineyards Earns $___ Million Needs data Fetzer Vineyards Net Profits ($ Millions) Source: Tiburon Research & Analysis 15

Fetzer Vineyards Produces a Number of Varietals, Including… -- -- -- -- -- Source: Tiburon Research & Analysis 16

Fetzer Vineyards’s First Varietal is ___ Comments -- Source: Tiburon Research & Analysis 17

Fetzer Vineyards’s Second Varietal is ___ Comments -- Source: Tiburon Research & Analysis 18

Fetzer Vineyards is Led by its CEO… Organizational Chart -- -- -- -- -- -- Source: Tiburon Research & Analysis 19

Fetzer Vineyards Has a Board of Directors Led by its Chairman… -- -- -- -- -- -- -- -- -- -- Source: Tiburon Research & Analysis

Fetzer Vineyards is Privately Owned Comments -- Source: Tiburon Research & Analysis 21

Fetzer Vineyards Has Assets Needs data Fetzer Vineyards Assets ($ Millions) Source: Tiburon Research & Analysis 22 22 22

Fetzer Vineyards Has Liabilities Needs data Fetzer Vineyards Liabilities ($ Millions) Source: Tiburon Research & Analysis 23 23 23

Fetzer Vineyards Has Shareholders’ Equity Needs data Fetzer Vineyards Shareholders Equity ($ Millions) Source: Tiburon Research & Analysis 24 24 24

Fetzer Vineyards Earns … Per Share Needs data Fetzer Vineyards Earnings Per Share Source: Tiburon Research & Analysis 25 25 25

Fetzer Vineyards Declares … Dividends Per Share Needs data Fetzer Vineyards Dividends Per Share Source: Tiburon Research & Analysis 26 26 26

Fetzer Vineyards Has a … Dividend Yield Needs data Fetzer Vineyards Dividend Yield Source: Tiburon Research & Analysis 27 27 27

Fetzer Vineyards’s Stock Price is … Needs data Fetzer Vineyards Stock Price Source: Tiburon Research & Analysis 28 28 28

Fetzer Vineyards Has … Shares Outstanding Needs data Fetzer Vineyards Shares Outstanding Source: Tiburon Research & Analysis 29 29 29

Fetzer Vineyards’s Market Capitalization is … Needs data Fetzer Vineyards Market Capitalization ($ Millions) Source: Tiburon Research & Analysis 30 30 30

Fetzer Vineyards is Owned by …. Needs real data Fetzer Vineyards Ownership By Owner Source: Tiburon Research & Analysis 31 31 31

Fetzer Vineyards’s Stock Volume is…. Needs data Fetzer Vineyards Stock Volume Source: Tiburon Research & Analysis 32 32 32

Tiburon Strategic Advisors Comments Focus on corporate-level strategy Serve senior executives only at financial services companies Key services: market seminars, market research, & strategy consulting Served over 450 corporate clients and completed over 2,200 projects since 1998 Host semi-annual CEO Summits, offer free weekly research releases, and offer free business benchmarking tools for all types of advisors Chip Roame background McKinsey & Company Charles Schwab & Company Tiburon since 1998 Source: Tiburon Research & Analysis 33 33