Your Social Media Strategy Meg Canada Senior Librarian, Hennepin County Library

How do you learn this stuff? PLAY Trial and error (or success) Mashable.com Social Media Meet-ups Teens

Where should we be?

Where are we going?

Strategy vs. Policy A strategy is a plan of action designed to achieve a particular goal. A policy guides actions toward those that are most likely to achieve a desired outcome. Wikipedia (http://en.wikipedia.org/wiki/Strategy) (http://en.wikipedia.org/wiki/Policy)

Do you have a Communications Strategy? A Brand Strategy? How do you tell your library’s story?

Now- Do you have a Social Media Strategy? And what does this have to do with our core missions as libraries anyway?

6 Reasons to Use 1. To build awareness and promote the library and programs and services 2. To manage the library’s brand and reputation- which includes the accuracy of information shared about the library 3. To establishing thought leadership as the community’s provider of choice for research, reader’s advisory, programs [insert your library's mission here] 4. To customer-source improvements to our website or library service based on customer feedback 5. To provide a venue for customer-contributed content 6. To reach new and inactive patrons or customers

Seen on Twitter.com

Responding

Hey Sam, I’m using our conversation for a presentation…

Where do I listen?