The Key Strategy You Are Ignoring, Learning Content As a Business Asset Presented By:  Leslie Farinella, Vice President of Customer Success at Xyleme  Future Workplace 2018 July 12, 2019

Content is an Overlooked Business Asset ©2018 Xyleme, Inc. - Confidential

Personalize content based on: Proficiency Role Work environment I have some experience – just help me fill in the gaps Help, I forgot how to …  – quick answer Help me build my career  – learn new skills ©2018 Xyleme, Inc. - Confidential

Rethink Your Content Experience Content + + + Decouple user experience and content Experience Content + Learning Path + Blog + Discussion Guide ©2018 Xyleme, Inc. - Confidential

Great content drives all these experiences Source: Reimagining L&D Capabilities to Drive Continuous Learning, Bersin by Deloitte ©2018 Xyleme, Inc. - Confidential

Do you have a Content Strategy?

Content Strategy Considers how you will: Source Reuse Distribute Maintain

Content Strategy How will you source your content? ©2018 Xyleme, Inc. - Confidential

UNIQUE TO YOUR ORGANIZATION 70% of Content Is Unique To You 70% 30% OFF-THE-SHELF PROGRAMS UNIQUE TO YOUR ORGANIZATION Related to your Product / Services Based on your culture and processes How to use your applications How to complete your business processes Sales Techniques Customer Service Techniques Regulatory Compliance ©2015 Xyleme, Inc. - Confidential

Use Many Times Use Once OR How Will You Reuse Your Content? ©2018 Xyleme, Inc. - Confidential

Using Content Once is Costly Live, Instructor Led = 28:1 ELearning, Passive = 42.1 ELearning, Limited Interaction = 71:1 ELearning, Simulation = 142:1 Hours of Development : Hours of Instruction Source: ATD 2017 Survey ©2018 Xyleme, Inc. - Confidential

Where Can You Reuse Content? High Reuse Medium Low How to… Conceptual Practice Application Contextual Process Procedure Concept Fact Principle Scenarios Case Studies Labs Activities Introduction Transition Long narrative text Summary ©2018 Xyleme, Inc. - Confidential

Reuse is good for the brain!

Build Library Of Reusable Learning Objects Create once and use many times + + + + Learning Path + Email with 3 min video and a list of resources + + Discussion Guide following a classroom event ©2018 Xyleme, Inc. - Confidential

The key to successfully managing content is maintenance ©2018 Xyleme, Inc. - Confidential

Content Multiplication ©2018 Xyleme, Inc. - Confidential

How Will You Keep Content Current? Link, don’t copy + + + + Learning Path + Email with 3 min video and a list of resources + + Discussion Guide following a classroom event ©2018 Xyleme, Inc. - Confidential

Technology Can Help Learning Content Management System (LCMS) Author Reusable Learning Objects Future proof content with flexible XML formats Generate multiple outputs Store and link from a single source Distributed to multiple places with easy updates ©2018 Xyleme, Inc. - Confidential

Share with partners, distributors Distribute Content Managed from a Single Source Share with partners, distributors Embed in Applications Web Portal Post to social site Add to Learning Path (Sequence, required / optional) LMS Performance Support Search Box (JiT, Search, Bite-sized) Single Repository ©2018 Xyleme, Inc. - Confidential

Mindset Shift START STOP Content is a Business Asset Creating stand-alone projects Trapping content into a specific format Updating multiple copies START Anticipating how content can be reused Decoupling content from format Managing content from a single source (LCMS) ©2018 Xyleme, Inc. - Confidential

30,000+ Learners  ©2018 Xyleme, Inc. - Confidential

10 Seconds To Locate Job Aides 48,000 Employees in 170 Countries Embedded within existing workflow Used familiar categories Google like search function Mobile friendly Easy updates / maintenance 10 Seconds To Locate Job Aides  ©2018 Xyleme, Inc. - Confidential

2 Hours 50% Maintenance Costs to Develop Onboarding 50,000 EMR Users, and 20,000 Students  2 Hours to Develop Onboarding 50% Maintenance Costs  ©2018 Xyleme, Inc. - Confidential

Content Strategy Considers how you will: Source Reuse Distribute Maintain

How Do I Get Started? Xyleme Resources www.xyleme.com/events/content-as-a-business-asset/  Content Strategy Video How to Design for Reuse  Too Much Content, Too Little Time  How to Adopt a Learning Content Strategy  3 Ways to Faster and Better Learning Content  ©2018 Xyleme, Inc. - Confidential

Thank you, from Xyleme