The evolution of WiFi monetization Pramathesh Bhurangi Principal Consultant - Presales

Cellular and WiFi convergence: Blurring lines Unlicensed Spectrum LWA, LTE-U, LTE-LAA / eLAA / feLAA / MulteFire 5G eMBB, mMTC, uRLLC, MCC Cellular Reliability, mobility, roaming, and hand-off WiFi advancements: HS 2.0 ,NGH, WiFi Vantage (AM&OC) and WPA3 802.11ac Wave 2: MU-MIMO experience 802.11ad: WiGig (60Ghz), high Bw (8 Gbps), short range 802.11ax: 4x enhanced capacity, densification, and IoT 802.11ay: Taking 802.11ad for greater coverage 802.11r/k/v: Fast roaming and handoffs RAN integration, traffic mgmt, offload, unlicensed access etc, WiFi/DAS/ small cell/CBRS

WiFi is continuously advancing and evolving Key business drivers Best-effort to carrier-grade WiFi Enhanced user experience Seamless access between WiFi and cellular Video streaming New business models and monetization WiFi calling Roaming 73% of wireless traffic, > 53% on WiFi 78% of total data traffic is video 63% of data traffic offloaded 94m hotspots soon to reach 541m VoWiFi surpassed VoLTE in 2016 4G MDO in 2016 $25b, $80b with 5G Source – Cisco Mobile Data Traffic Forecast 2021

Transformation to newer WiFi monetization models User data Sponsored ads & deals/disc Free public WiFi access MDO Seamless conn (CM & QoE) Paid/pre Pkg WiFi radio output Comm WiFi Source: Rethink Tech Hotspot dense VoWiFi Seamless roaming LBS Evolution Partner ecosystem Social media Traditional revenue streams Single Pkg M.S for ent New revenue streams

New WiFi drivers and potential monetization opportunities Connected Cities Connected and auto. vehicles Community WiFi deploy. Enterprise services MSO Internet of Things (IoT) In-home and Smart Home LOCATION-BASED, CONTEXTUAL, AND PERSONALIZED SERVICES Enterprise services, as cloud-managed networks and security In-vehicle infotainment Indoor connectivity, rich & unified comm. suite Emergency notifications, smart surveillance Media & entertainment, AR/VR, gaming Enhance in-home experience Densification and monetization Smart education and trainings

Fontech: Leading WiFi software solutions for operators and enterprises We help telcos and enterprises deploy WiFi strategies The technology arm of Over a decade of experience Cutting-edge technology Top customers worldwide 22M 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Potential for massive use Founded in 2005 by Martin Varsavsky Investors include

Fontech offers complementary and fully-integrated carrier WiFi solutions to maximize the business potential of WiFi Each solution is independent and geared towards a specific goal, and all of them are 5G-ready Deploy and manage a community WiFi hotspot network & unlock new WiFi applications Community WiFi WiFi Offload Offload traffic from cellular to WiFi infrastructure while maintaining complete control WiFi Monetization WiFi connectivity in a pay-per-access approach, to end-users and devices, under multiple business models Connectivity Experience WiFi SON for Community Networks Provide a seamless and Always-Best-Connected experience to subscribers Apply SON technology to optimize performance of community WiFi networks and deliver an optimal QoE

Fontech also offers enterprise WiFi solutions that target different verticals Each solution is made up of a combination of complementary products. Hotels WiFi service has to be adaptable for different: Business models Client profiles Enterprise WiFi Solutions Education Small Businesses Fontech has developed solutions that: Have vertical-specific features Cover the requirements of each specific market segment Focus on end users and customers Retail & Large Venues Workplaces

With Fontech LBS, turn Big Data into competitive advantages Convert Visitors into Loyal customers Provider customer with better in-store experience Easily promote personalized product & services Understand store and venue profitability Optimize Staff management Optimize store and Venue layout