6/17/2019 12:03 AM © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Delivering Business Insight with SQL Server 2005 6/17/2019 12:03 AM Delivering Business Insight with SQL Server 2005 Mark Anderson Also a SQL guy Microsoft Corporation Rob Gray SQL guy Microsoft Corporation © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Microsoft Business Intelligence Vision & Strategy 6/17/2019 12:03 AM Microsoft Business Intelligence Vision & Strategy Improving organisations by providing business insights to all employees leading to better, faster, more relevant decisions Complete and integrated BI offering Widespread delivery of intelligence through Microsoft Office Enterprise grade and affordable © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

SQL Server Generations A History of Business Intelligence Innovation 6/17/2019 12:03 AM SQL Server Generations A History of Business Intelligence Innovation 1st Generation 2nd Generation 3rd Generation SQL Server 7.0 SQL Server 2000 SQL Server 2000 Reporting Services SQL Server 2005 First RDBMS to integrate OLAP and ETL Excel Integration Multi-vendor support Clustering out of the box “OLAP for Everyone” Real-Time OLAP First RDBMS to include Data Mining Comprehensive Dimension Types 64Bit Support BI High availability Scalability Ad hoc Reporting Enhanced Security Developer productivity First to include Enterprise ETL and Deep Data Mining First to include Enterprise Reporting solution Rich Report Design, Deployment & Management Lowest TCO Automatic Tuning Reliability and Security Integrated Business Intelligence Cross-release objectives © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Decision Ready Business Intelligence 6/17/2019 12:03 AM Decision Ready Business Intelligence SQL Server Reporting Services Available in All Editions Integrate Analyze Report Data acquisition from source systems and integration Data transformation and synthesis Data enrichment, with business logic, hierarchical views Data discovery via data mining Data presentation and distribution Data access for everyone Delivering the Complete Business Intelligence Toolset © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Integration Services Why ETL Matters 6/17/2019 12:03 AM Integration Services Why ETL Matters Heterogeneous data Cleanse data before loading High-speed data load (OLAP and OLTP) Eliminate staging environments Automated admin © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Data Integration Architecture: Before Integration Services 6/17/2019 12:03 AM Data Integration Architecture: Before Integration Services Alerts and escalation Data mining Call centre data: semi structured Legacy data: binary files Application database Hand coding Staging Text Mining ETL Cleansing & ETL Staging ETL Warehouse Reports Mobile data Integration and warehousing require separate, staged, operations. Preparation of data requires different, often incompatible, tools. Reporting and escalation is a slow process, delaying smart responses. Heavy data volumes make this scenario increasingly unworkable. © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Data Integration Architecture: With Integration Services 6/17/2019 12:03 AM Data Integration Architecture: With Integration Services Alerts and escalation Warehouse Reports Mobile data SQL Server Integration Services Text mining components Custom source Standard sources Data cleansing Merges Data mining Call centre: Semi-structured data Legacy data: Binary files Application database Integration and warehousing are a seamless, manageable, operation. Sourced, prepare and load data in a single, auditable process. Reporting and escalation can be parallelized with the warehouse load. Scales to handle heavy and complex data requirements. © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Analysis Services Why OLAP and Data Mining? Enhanced OLAP and Data Mining Capabilities Analysis Services Functionality New Paradigm for the Analytics Platform © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Analysis Services Enhanced OLAP and Data Mining Capabilities Unified Dimensional Model Pro-active caching Advanced Business Intelligence Integrated Developer Tools Failover Clustering Data Mining plus… Logistic Regression Linear Regression Text Mining Time Series Sequence Clustering Association Neural Net Decision Trees Clustering Naïve Bayes Introduced in SQL Server 2000 © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

What Is SQL Server 2005 Analysis Services? 6/17/2019 12:03 AM What Is SQL Server 2005 Analysis Services? Analysis Services Spreadsheets SQL Server XML/A or ODBO UDM BI Front Ends Teradata Ad-Hoc Reports Rich Reports Oracle DB2 Cache Dashboards © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Analysis Services High-level Architecture 6/17/2019 12:03 AM Analysis Services High-level Architecture Analysis Services SQL Server XML/A or ODBO UDM Teradata Oracle DB2 Cache © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Value of Data Mining Business Knowledge 8 new algorithms, 10 in total Easy Difficult Usability Relative Business Value SQL Server 2005 Data Mining OLAP Reports (Adhoc) Reports (Static) 8 new algorithms, 10 in total Graphical tools/wizards 12 embeddable viewers SQL Server 2005 makes it easier Tightly integrated with AS, SSIS, Reporting Integration with Web/Office apps © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Complete Set of Algorithms 6/17/2019 12:03 AM Decision Trees Clustering Time Series Naïve Bayes Introduced in SQL Server 2000 Sequence Clustering Association Neural Net Logistic Regression Linear Regression Text Mining © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Reporting Services My favourite new things… 6/17/2019 12:03 AM Reporting Services My favourite new things… MDX Authoring New controls Interactive sort Multi-Value Select Report Builder (end user authoring) etc…… © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Programmatic Interfaces SSRS Architecture Browser Builder Office Custom App Web UI Data Sources (SQL, OLE DB, XML/A, ODBC, Oracle, SSIS Custom) Programmatic Interfaces Security Services (AD, Custom) Report Server Report Model Report Processing Data Processing Security Rendering Delivery Output Formats (HTML, XML, PDF, Excel, TIFF, Custom) SQL Server Catalog Delivery Channels (E-mail, SharePoint, Custom) © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Report Builder Extending the Reach of Reporting Services Ad hoc Reporting for the End-User 1-Click Install With Report Builder you can: Report off a Business Model Modify a Report Build a New Report Report on Relational or OLAP data

6/17/2019 12:03 AM © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

© 2005 Microsoft Corporation. All rights reserved. 6/17/2019 12:03 AM © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.