How do you prepare yourself to vote?

How do you become a more effective media consumer?

Can you recall political campaign commercials from this past presidential election?

Propaganda Techniques http://www.livingroomcandidate.org/commercials/1952

Students will understand that Learning Goals Students will understand that They need to become aware of how candidates try to influence voter opinions Candidates for office use a variety of propaganda techniques to gain votes There are 7 major types of propaganda techniques

Eisenhower– 1952 “I Like Ike” Bandwagon -Everybody is doing this. If you want to fit in, you need to “jump on the bandwagon” and do it too. Eisenhower– 1952 “I Like Ike”

Name Calling - A negative word or feeling is attached to an idea, product, or person. http://www.livingroomcandidate.org/commercials/2016 2016 “unfit” GOP

Testimonial - A famous person endorses an idea, a product, a candidate Testimonial - A famous person endorses an idea, a product, a candidate. If someone famous uses this product, believes this idea, or supports this candidate, so should we. Obama – 2012 “Clinton”

Glittering Generalities - A commonly admired virtue is used to inspire positive feelings for a person, idea, or product. Words like truth, democracy, beauty, timeless are examples of those general terms. Kerry – 2004 “Eagle Hero”

Plain Folks - This idea, product, or person is associated with normal, everyday people and activities. Frequently a candidate is depicted with sleeves rolled up or not formally dressed. http://www.livingroomcandidate.org/commercials/2000 “Hopeful” GOP 2000

Transfer Symbols, quotes, or images of famous people are used to convey a message. The message may not necessarily be associated with them. http://www.livingroomcandidate.org/commercials/1996 “Next Century” Dem

Card Stacking - This technique is used to make the best case for one side and the worst for the competitor. It uses facts that support one side of the argument, attempting to lead the audience into accepting the facts as a conclusion. In other words, it stacks the cards against the opponent or the truth. McCain -2008 “Celebrity”

Propaganda Techniques EXIT Poll

Goldwater – 1964 “Morality” 1.Name Calling Goldwater – 1964 “Morality”

2.Testimonial Ford -1976 “Pearl Bailey”

3.Glittering Generalities Reagan – 1984 “Peace”

4.Transfer Johnson – 1964 “Daisy Girl”

5.Bandwagon - Kennedy – 1960 “Kennedy”

G.H.W. Bush – 1988 “Family/Children” 6.Plain Folks - G.H.W. Bush – 1988 “Family/Children”

7.Card Stacking - Clinton 1992 “Maine”

Video Clips from http://www.livingroomcandidate.org/commercials/1952 The Museum of the Moving Image

Transfer - Symbols, quotes, or images of famous people are used to convey a message. The message may not necessarily be associated with them. Ford – 1976 “Peace”

Plain Folks - This idea, product, or person is associated with normal, everyday people and activities. Frequently a candidate is depicted with sleeves rolled up or not formally dressed. Carter – 1976 “Jobs”

Mondale – 1984 “Rollercoaster” Name Calling - A negative word or feeling is attached to an idea, product, or person. Mondale – 1984 “Rollercoaster”