Discussion Questions: Why is it important to understand how coverage of the Olympic Games is evolving from a sports marketing perspective? Who do.

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Presentation transcript:

Discussion Questions: Why is it important to understand how coverage of the Olympic Games is evolving from a sports marketing perspective? Who do you think the information from this info graphic might benefit? What are broadcast rights? Why do you think TV rights cost so much for the Olympic Games?

Discussion Questions: Based on the evolution of Olympic Games coverage, do you think television broadcast rights are as valuable as they were before the age of the Internet? Why or why not? How do you think social media will impact the marketing of the Games? Does social marketing create new ambush marketing opportunities for companies looking to cash in on the Games without paying rights fees?