A Business-Oriented Overview of Intellectual Property for Law Students Betty Berendson Senior Information Officer, Information and Promotion Division Sector of Trademarks, Industrial Designs and Geographical Indications

The International Registration System of Marks (Madrid System) Basic Features and Advantages

Objectives of the System International Registration and Administration of Trademarks in up to 78 Contracting Parties through a single procedure with a single administration in a single language Simplified access to foreign markets

Characteristics Simpler, faster and much more affordable Simplified registration in one country with the possibility of many designations Simplified management of a trademark portfolio

Procedure through the Madrid System Via national office Language Formal examination Registration Notification and publication Refusal (or not) by designated Contracting Parties

Central Administration Subsequent Designations Assignments Changes in Names and Addresses Limitation, renunciation, cancellation Renewal

Madrid Union (78 Members) Agreement only 10 Protocol only 22 Agreement and Protocol 46 (Including EC)

Top filer Members in 2005 Germany 5,802 17.3% France 3,497 10.4% United States 2,847 8.5% Benelux 2,426 7.2% Italy 2,340 7.0% Switzerland 2,235 6.7% European Community 1,852 5.5% China 1,334 4.0% Austria 1,190 3.6% United Kingdom 1,014 3.0% Japan 893 2.7% Spain 853 2.5% Australia 852 2.5%

# filings growth Significant filing increases in 2005 United States 2,847 152.0% European Community 1,520 Japan 893 91.4% Australia 852 80.4% Turkey 699 71.7% China 1,334 63.3% Norway 226 52.7% Russian Federation 602 51.2%

Top designated countries in 2005 China 13,576 Switzerland 13,192 Russian Federation 12,809 United States of America 11,861 Japan 10,099 Germany 9,153 Italy 8,818 Turkey 8,599 France 8,584 Norway 8,440 Spain 8,328 United Kingdom 8,288 Ukraine 8,270

International trademarks in force some 440.000 registrations in force over 5 million active designations more than 145,000 different trademark owners By the end of last month, the International Register contained some 440.000 trademark registrations in force. These registrations comprised over 5 million active designations (each registration, on average, contains some 11.5 designations) and belonged to more than 145,000 different trademark owners.

  Registrations by Category of Right-Holder by the end of 2005 Marks by right-holder 1-2 3-10 11-100 101-500 > 500 Total 80.29% 16.15% 3.36% 0.19% 0.01% 100,00% 116,432 23,414 4,874 266 21 145,007 Number of right-holders Right-holders (145,007)  1-2 marks 31.84% 11-100 marks 26.79% 3-10 marks 24.76% 101-500 marks 11.27% > 500 marks 5.34% Registrations in force (438,853) 

Trends by Companies (1)

Trends by Companies (2)

Trends by Companies (3)

Trademarks Worldwide Over 2,000,000 trademark applications are filed worldwide annually Approximately 700,000 are international trademarks filings, from which: Over 300,000 are filed through the Madrid System (43%)

Thank you! betty.berendson@wipo.int