Ethos, Pathos, Logos.

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Ethos, Pathos, and Logos.

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Presentation transcript:

Ethos, Pathos, Logos

Ethos The appeal to credibility or authority. http://www.youtube.com/watch?v=1shK-j_u6LI How does this advertisement utilize the appeal of “ethos”?

Pathos An appeal to someone’s emotions. http://www.youtube.com/watch?v=R55e-uHQna0 – How do these advertisement utilize the appeal of “pathos”?

Logos An appeal to someone’s logic or reasoning. http://www.youtube.com/watch?v=w0pjD4qpIpg

Is it Ethos, Pathos, or Logos? http://www.youtube.com/watch?v=IO9d2PpP7tQ

http://www.youtube.com/watch?v=ZzfVT6j_1dY