IBM Oracle Alliance Consumer Products Organic and Beyond Corporation – Cultivating sustainable growth with IBM and Oracle Customer-centric service enhances satisfaction and loyalty Boosts flexibility by reducing dependence on specific employees’ expertise Sustainable growth enabled by standardizing and enhancing processes The transformation: When OABC entered a critical growth phase following its expansion into five additional cities, it struggled to effectively manage data from hundreds of thousands of new customers. Today, OABC benefits from a comprehensive customer information management system, defined distribution rules and improved sales processes to help it capitalize on the opportunities of a young, promising market. Client Name: Organic and Beyond Corporation (OABC) Case study Link: https://www.youtube.com/watch?v=WNiSbHdAkfc&list=UUPPmwe8rl6jouIGalOBxBUQ Pull Quote: “The IBM team totally changed our approach to customer management – a valuable contribution to our business.” —Dr. Zhang JianWei, Chief Executive Officer, Organic and Beyond Corporation Company Background: OABC was set up in 2007, it is a company dedicated to the production and management of organic food production. Solution components: Services IBM® Global Business Services® Applications Oracle Siebel Customer Relationship Management Business challenge: When OABC entered a critical growth phase following its expansion into five additional cities, it struggled to effectively manage data from hundreds of thousands of new customers. The benefit: Customer-centric service enhances satisfaction and loyalty. The solution boosts flexibility by reducing dependence on specific employees’ expertise. It also enables sustainable growth enabled by standardizing and enhancing processes. Solution components Services IBM® Global Business Services® Applications Oracle Siebel Customer Relationship Management “The IBM team totally changed our approach to customer management – a valuable contribution to our business.” —Dr. Zhang JianWei, Chief Executive Officer, Organic and Beyond Corporation ORP03020-WWEN-00 1