The Journey Towards Sustainability Working together to build sustainable credentials

Conserving the world's biological diversity Ensuring sustainable use of renewable natural resources Reduction of pollution & wasteful consumption Products that safeguard biodiversity and contribute to sustainable development

Market Transformation Initiative: A tool to drive sustainability within markets and industry Financial Services

Seafood Market Partners, Australia

Seafood Market Partners, Australia + Global

Review Ecological Risk What do the partnerships do? Supply Chain Review Ecological Risk Prioritise and Plan Improve Promotion/comms

Let’s Be Real Regarded as the highest standard…

Role of Markets in Sustainability? These achievements, all outstanding and game changing, have all been achieved relatively independently. And this has led WWF to contemplate: Where do seafood businesses want to go next, and how much of that is shared by multiple players? Is where we are now, the very start of the concept of sustainable seafood being mainstreamed? If a large number of companies are committed to sustainable seafood, where does this issue now sit in relation to competition? If sustainability is becoming less of a competitive issue and more mainstream, is there value in collaborations that make delivering this more cost effectively? If so, how might that happen?

Australian Sustainable Seafood Business Forum Share amongst those with a common vision Collaborations and joint efforts? Australian Sustainable Seafood Business Forum On World Oceans Day in Melbourne 8th June 2016, with the generous support of the David and Lucille Packard Foundation, WWF Australia (WWF) hosted the Australian Sustainable Seafood Business Forum. Leading representatives from companies across the seafood value chain in Australia participated, along with government agencies, research organisations and environmental non-government organisations (eNGOs). share achievements, challenges and future aspirations amongst those that have a common vision for the production and offer of sustainable seafood in Australia consider and discuss the potential genesis of collaborations and joint efforts in pursuit of sustainable seafood objectives.

WHO? The forum was attended by 44 leaders in sustainable seafood from a diverse cross section of Australian seafood sectors including retail, brands, hotels, wholesale; processors; aquaculture feed manufacturers, commercial and aquaculture industries, government regulators; research and development agencies, science institutions and eNGOs. Participants included competitors in their sectors as well as all sector of the value and supply chain, specifically 11 seafood producers (fishers, farmers and representatives of producer groups); 22 buyers and manufacturers (brands, retail, hotel, processors, wholesale); 6 government officials or scientists, and 5 eNGOs. This is likely to have been the most diverse and cross-sectoral discussion oriented forum brought together in Australia in date.

What is Sustainable Seafood? While there was a wide range of ideas about what sustainable seafood means, the dominant groupings were around the notion of “seafood forever” or the very long term (with many also being specific about the link to future generations) and reducing environmental impacts. A number of groups made reference to certifications schemes and independence audits of seafood, and some specifically to MSC/ASC. It was interesting to see elements of welfare recognised (animal and human) and some new areas of pollution and waste being acknowledged also.

Drivers of Sustainable Seafood The diversity of drivers is great and most participants listed at least more than one driver revealing that objectives in pursuing sustainable seafood are multi-faceted. While drivers based purely on environmental, altruistic and legality matters did feature, far more prominent were drivers based on responding to the expectation of community, demands of customers and other commercial drivers such as continuity of supply.

Commitment and Aspirations

Priority topics for future collaboration Raising consumer awareness of and preference for sustainable seafood Reducing the costs of certification and making it more ‘practical’ Improving seafood traceability especially for imported products Integrating environmental and social sustainability by addressing social/ethical issues in fisheries management Filling data gaps to eliminate ‘undefined’ stock status and support rigorous sustainability assessments

Critical Learnings It makes good business sense A consumer focus is driving sustainability (bonus to now expectation) Consumers NEED to trust claims in order for them to work Certification to be robust but affordable for all scales Sound science Credible Commercial viability Robust governance Traceable Transparent Is accurate in its messaging Collaborative Deliver improvement to a MSC/ASC standard Clear timeframes, actions, targets, budgets and responsibilities

What does this mean for you? We know that ASC does not work for every scale, but there is cross the board desire for independently demonstrated responsible production WWF is supportive of the development of an expanded sustainable prawn farming industry WWF wants to collaborate and support those that have common objectives Collaborative Deliver improvement to a MSC/ASC standard Clear timeframes, actions, targets, budgets and responsibilities

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