Goals and Budgeting Web

S.M.A.R.T. goals By usings S.M.A.R.T. goals, you can more easily develop and track benchmarks for your website.

Specific BAD: Post a lot of stories on the website. BETTER: Post five stories on the website.

Measurable BAD: Redesign the website so users like it more. BETTER: Redesign the website so users increase their average duration of visits.

Attainable BAD: Post 100 stories per week. BETTER: Post an average of one story per staff member per week.

Relevant BAD: Increase referral traffic from LinkedIn. BETTER: Increase referral traffic from Twitter.

Timely BAD: Post a story after the football game. BETTER: Post a story within 30 minutes after the football game ends.

Budgeting Your website budget should include both start- up costs and ongoing costs.

Start-up costs Themes/templates Software Equipment Domain name

Ongoing costs Subscriptions Hosting Marketing