Building and Managing Your Personal Brand

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Presentation transcript:

Building and Managing Your Personal Brand February COA 2017 Copyright Lane & Waterman 2017

Strong Personal Brands Oprah Taylor Swift Justin Timberlake LeBron James Lady Gaga Copyright Lane & Waterman 2017

Align Your Values Values Passions Personality Assessment Feedback Loop Copyright Lane & Waterman 2017

Plan Your Path Identify ideal career ending Chart steps to get there Learn from people you admire Copyright Lane & Waterman 2017

Polish Your Professional Image Consistent Creative Memorable Credible Copyright Lane & Waterman 2017

Define Your Audience “Give a lot to get a lot.” The person who will pay you The person that influences the person who will pay you Your supporters Copyright Lane & Waterman 2017

Manage Your Brand Assets Social Media Email style Tools Google Alerts TalkWalker Mention Copyright Lane & Waterman 2017

Build Relationships Make friends with influencers Attend the right events Participate in groups and forums Write or speak at industry functions Copyright Lane & Waterman 2017

Find a Mentor Internal Someone outside your field Copyright Lane & Waterman 2017