Consumer Behavior on Consumption Smartphone Noah Anburaj Balraj
Introduction Smartphone is a popular commodity widely used in the 21st century around the globe
Consumer Behavior Pre-purchase stage Consumption stage Post-purchase Stage
Data – Smartphone Influence Work environment Home environment Social environment Educational environment
Facts on Smartphone Usage Rise in Smartphone consumption despite its harmful effects – (Ankit, 2016)
Facts on Smartphone Usage Smartphone purchase is on the rise (Judy & Raymond, 2014)
Smartphone Users vs. Nonusers Active users adapt to digital technologies faster than non users (Enu-A & Sangwon, 2015)
Facts on Smartphone Usage 90 percent of students use smartphone for sending text message 184.43 minutes for texting 131.35 minutes for searching 101.93 minutes for Facebook 58.68 minutes for email 54.18 minutes for cell talking Facts on Smartphone Usage (Jonathan, 2016)
CEO Microsoft Satya Nadella “to empower every person and every organization on the planet to achieve more.”
Objective of the Study To examine smartphone consumption of consumers on primary/physical use, cognitive use, spiritual use, and for social relationship.
Methodology Closed ended questionnaire was used for the survey AIU Sample -287 Random sampling method
Primary/physical use Cognitive use Social use Spiritual use Questionnaire Primary/physical use Cognitive use Social use Spiritual use
Hypotheses H01: If learning consumers’ use smartphone then they use more for cognitive than primary/physical, spiritual, and social because consumers are engaged in learning. Ha1: If non learning consumers’ use smartphone then they use more for primary/physical, spiritual and social activities than cognitive because consumers are not engaged in learning.
Analysis
Male Smartphone Consumption Pattern in Percentage Physical Cognitive Social Spiritual S.D. Yes 69.30% 76.36% 63.93% 68.85% 5.12 No 30.70% 23.64% 36.07% 31.15%
Female Smartphone Consumption Pattern in Percentage Physical Cognitive Social Spiritual S.D. Yes 73.39% 80.33% 62.83% 53.94% 11.62 No 26.61% 19.67% 37.17% 46.06%
Male & Female Smartphone Consumption Pattern in Percentage Physical Cognitive Social Spiritual S.D. Yes 71.65 78.64 63.30 60.28 8.31 No 28.35 21.36 36.70 39.72
Positive Male Consumption Pattern of Smartphone of Age Groups in Percent 16-20 21-25 26-30 31-35 36-40 41-45 46-50 50 Above Mean S.D. Physical 28.09 24.18 14.18 4.64 2.18 4.91 3.36 3.00 10.57 10.37 Cognitive 32.31 26.46 15.23 5.23 2.38 5.31 2.85 3.38 11.64 11.78 Social 30.20 25.32 14.71 4.93 2.28 5.11 3.10 3.19 9.75 9.82 Spiritual 29.00 22.00 13.00 4.00 2.00 7.00 10.50 10.04
Positive Female Consumption Pattern of Smartphone of Age Groups in Percent 16-20 21-25 26-30 31-35 Mean S.D. Physical 72.36 40.91 5.64 2.18 30.27 33.07 Cognitive 76.92 47.15 6.15 2.31 33.13 35.55 Social 60.67 36.67 4.33 2.00 25.92 28.06 Spiritual 52.00 30.00 5.00 22.25 23.47
Testing of Hypothesis – Null Hypothesis is Accepted
Conclusion Cognitive use = 78.64% Primary/physical use = 71.65% Social use = 63.30% Spiritual use = 60.28% Conclusion