Using Data to Communicate Needs Have this slide up when participants enter. The emphasis for this session will be on using publically accessible data to help define the local need, the first step in telling an effective story. Time: 1 minute Total session: 90 minutes Telling Your Story Using Data to Communicate Needs

Session Overview What data can tell us Digging in I like your story This session has three parts: An overview of publically available data to help define the community need relative to this USDA Ag & Rural Prosperity priority. Time to examine the data for your community (or using the handout) to think about how you would describe the need at home. A little friendly competition to select a great story to share with the large group Time: 2 minutes

Types of Data to Help Tell Your Story Unemployment Rate Labor Force Participation Rate Educational Attainment Employment and Wages by Industry Agricultural Economy Non-Employer Data For this priority (insert the one discussed), we will be looking at these types of data. [Read from the slide for specifics related to this priority]. We will be looking at examples from one rural county in Kentucky just to provide a common context for the data. Time: 1 minute

Unemployment Rate Over Time Unemployment rates over time give one angle to workforce. Declines over time indicate more people have found employment that are actively seeking. The breakdown by quarters can also provide a picture of seasonal peaks and valleys. Time: 5 minutes Source: Bureau of Labor Statistics https://www.bls.gov/lau/tables.htm

Labor Force Participation Rate Definition - The percentage of the working age population who are in the labor force (those with a job or actively looking for a job) Bourbon County Population 18-64* 15,519 Population 18-64* 2,732,301 Kentucky Employed 9,435 Employed 1,953,032 Unemployed 456 Unemployed 100,725 This slide shows labor force participation rates comparing the county to the state. The definition is provided on the slide. Time: 5 minutes Participation Rate 63.7% Participation Rate 75.0% Source: Population link: http://factfinder.census.gov and Employment link: https://www.bls.gov/lau/ *Note: This is an estimate only. The denominator (population 18-64) does not take into consideration individuals who are institutionalized.

Educational Attainment Education attainment is one way to look at workforce readiness. People generally receive higher incomes as they increase their educational attainment. Time: 5 minutes Source: American Community Survey, 2012-2017, Table S1501. https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk

Employment and Wages by Industry Bourbon County, Kentucky, 2016   Total Employees (Mid-March) Annual Payroll ($1000's) Average annual wages/ worker Total # Establishments Number of establishments by number of employees NAICS 1-4 5-19 20-99 Over 99 11 Ag, Forestry, Fishing & Hunting 41 $ 1,229 $29,976 8 3 22 Utilities - $ - $ - 1 2 23 Construction 529 $ 31,553 $ 59,647 48 29 17 31-33 Manufacturing 1,434 $ 80,447 $ 56,100 24 9 4 This slide shows a few examples of what County Business Patterns can depict. Note that in rural places, there may be many categories that don’t show data. If the total number of establishments is low, this information is not publically available to protect privacy. The handout shows more categories. Time: 10 minutes This is important because: Key things to consider are: Time: Source: County Business Patterns, 2016, https://www.census.gov/programs-surveys/cbp/data/datasets.html

Agricultural Economy: Market Sales Bourbon County 2017 2012 2007 Commodities (per operation) $ 229,029 $ 119,568 $195,624 Crops (total sales) $ 45,862,000 $37,427,000 $23,639,000 Animals (total sales) $163,700,000 $71,022,000 $155,944,000 Agriculture typically is an important economic driver for rural counties. The National Ag Census provides a wealth of data to tell the story of the economic health of this important sector. Refer to the handout chart for more information on what is available. Time: 10 minutes This is important because: Key things to consider are: Time: Totals: $209,791,029 $108,568,568 $179,778,624 Source: National Agricultural Statistics Service https://www.nass.usda.gov/Publications/AgCensus/2017/Full_Report/Volume_1,_Chapter_2_County_Level/

Non-Employer Data: Number of Establishments in 2016 Professional, Scientific, Technical Services 141 Admin. Support, Waste Mgmt., Remediation 145 Construction 204 Real Estate, Rental, Leasing 115 Retail Trade 204 Non-Employer Data (businesses without paid employees) is also important to consider, especially in rural places. This slide shows just a few of the top categories for these businesses in Bourbon County, KY. Refer to the handout for other types of data included from this source. Time: 10 minutes Source: Census Dept. https://www.census.gov/data/datasets/2016/econ/cbp/2016-cbp.html

Telling Your Story This slide serves as a transition to the next section. Data is an essential part of telling your story as you often begin by describing a need that you want to address. We will spend the next few minutes exploring how to turn data into this part of the story, and will end with a friendly competition. Time: 1 minute

Elements of a Strong Story State the need clearly Use data to back up the need Give an example of someone affected Provide a clear statement of what you plan to do about the need Writing a strong story such as for a grant proposal or partnership invitation includes several key components such as: A clear statement of the need you are hoping to address Use of relevant data to help support your need statement An example of someone that is affected by the need What you plan to do about the need We will be exploring the last bullet in a later session. For the next few minutes, we will focus on the first three. Distribute handout: Telling My Story – Writing a Need Statement For the next few minutes, imagine that you are a part of the community in our data example. Think about how you would use these data to describe the local need around this priority. Use the handout to draft your story. Your goal is to get the statement down to something you can share in 1 minute or less. Time: 15 minutes

I Like Your Story For the next few minutes, we’re going to have a quick and fun friendly competition. Divide the participants into small groups of 4-6. Assign a timekeeper for each table. Each person in the small group has one minute to share their story. After all have finished, participants give their baseball to the person that made the best needs “pitch.” Then those winners from each group will have 1 minute to tell their story to the whole group, and the group will select the winner by show of hands to present to the larger group. If time is short, you can adjust this by changing the size of the small groups OR asking for a few volunteers to share with the whole group in order to select a winner from the room. The winner will share their needs statement with the larger group over lunch. Time: 15 minutes

Questions and Discussion Wrap up with any final questions or thoughts as time allows.