Our Chocolate Bar By Abbey & Tijana

Slides:

Advertisements

Similar presentations

Research and development Research helps a business to find out what customers want and if they can produce such a product Development involves the business.

Advertisements

First Thing: Discuss everyone’s ideas. Glossary of terms.

The department which links the company with customer tastes, wants and needs. It develops the Marketing Mix.

DAIRY MILK = MORE MILKY 1824 John and Benjamin Cadburys ‘’Cadburys Brothers of Birmingham’’ Royal Warrant George and Richard Cadburys Johns sons.

Catriona Illingworth and Annika Jorgensen Year 9 Abbotsleigh, Wahroonga, NSW.

By Shannon, Ben, Jadine and Matt.   The Product Original, Smooth Milk Galaxy. Several different sizes, from 42grams to 390grams. Various flavours, such.

By Mhairi Cameron, Regan Hendry, Kayleigh Stevens, Jaime-Lee Conroy And Ross Walker. Our product is called Snap-Jack because: Our product is a flapjack.

Product 2 Market Who are we wanting to Target? Kids - Colour and Cool Teenagers - Health and Trend Mums - Health and Relax Adults – Sports Rehydration.

Market and Market Identification Try to memorize the terms in this section, because you will use them throughout your study of marketing! The first important.

Rules For Creating an Effective Questionnaire Nick and Dalton.

KOOL KAKEZ CREATED BY THE DISCOVER TEAM. HERE ARE THE 30 COMBINATIONS OF CAKES YOU CAN BUY!

Market Segmentation Title: 23/09/2015 Date: Lesson Objectives: To Map a Market Understand the importance of Market Mapping.

Product/Service Management Objectives 4.03 and 4.04.

Competitive Positioning and Competitive Advantage Professor Chip Besio Cox School of Business Southern Methodist University.

Marketing 301. Kisses For Health by: The Kiss  HERSHEY’S History  Company Description  Strategic Planning & Focus  Goals  SWOT Analysis  Competitors.

Anthony Young 3/1/2010.  Marketing function  Identifies products and their source and differentiates them from all other products.  Day Chocolate Co.

Goals of Advertising. Brand Awareness and Positioning  Make people aware that the brand exists and how it’s positioned Brand Trial  Encourage customers.

SYDNEY REBSTOCK THIS WEBSITE WILL MAINTAIN A CONSUMER TO CONSUMER AS WELL AS BUSINESS TO CONSUMER MODEL TO SELL LIGHTLY USED OR NEVER BEFORE USED FORMAL.

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

Product Mix Strategies MMM Marketing Strategy 2014.

Cereal Project Part 1. Project Background Welcome to the world of product planning! You will be planning a new cereal product for a specific market segment.

Can we rely on the food industry to help lead the policy response on obesity? Professor Terence Stephenson Nuffield Professor, Institute of Child Health,

Unit 1 Topic  Must learn: The purpose of the Marketing Mix  Should learn: How to apply the Marketing Mix to a product or service  Could learn:

“ THE AVENGERS” Presented by Pawan verma & Rishabh kashyap I.T.M. MAHARAJGANG.

Magazine Advertisements. Target Audience: The group of consumers for whom the media text is constructed. Demographics: Measurable characteristics of media.

Market Research Before a company even considers publishing a new magazine, it first researches the market viability of doing so. What type of magazine.

Perception of UK Milk Chocolate in the 21st Century…Where to go next

1.3 Marketing mix and strategy Marketing strategy

Brand Research Project Sasanun Duangpatra (Toey)

Market Research Unit 5 - slide 13.

Principles of Marketing - UNBSJ

Theme 1: Marketing & People

1.3 Marketing mix and strategy Marketing strategy

Analysis (SWOT Analysis + Competitors Analysis)

Perfect and Premium CHOCOLATE By Cherring, Sui, Preem, Mint (10-10)

Potential Target Audience

NEW Bigger Bar For Bigger Sales!

AND THE DRAWING BOARD Jamie Long

MAGAZINE PITCH.

Fmp- target audience research

6 SIMPLE CONTENT STRATEGY QUESTIONS TO ASK BEFORE STARTING YOUR CONTENT MARKETING JOURNEY.

Schedule SWOT / Market Research 7:11 PM.

Starter Activity Complete the worksheet provided by your teacher!

What is a life cycle? Put these stages of our life cycle in order

We will look at: Marketing definition Types of Markets

Marketing Plan For [productName]

THE BRIEF Creatively define the 2017 Walkers campaign to make it the biggest and best one yet.

Sports Promotion 1. What are the advantages and disadvantages of publicity? Explain the role of media in public relations. List and explain the steps in.

Commercial Project Imani Young 8thHour

11BST 1.4 Marketing.

Marketing The Marketing Mix.

By ERIN HAGGATY, Maisie Lampard & Olivia Johnson-Scott

Consumer Culture Targeting Teenagers with Advertising.

Market segmentation.

Positioning Techniques and Brand Positions

Pitch Presentation.

Transition Year Mini Company Module

Promotion Unit #2 No books needed today.

Analysing audiences responses

L1 - Market Research introduction

Asking Consumers Questions

Creative Media Pre-production Introduction Creative Media GCSE

Marketing Plan For [productName]

What’s in the bar?.

Food and Nutrition Food Advertising

Stage 6: Conducting market research

Stage 3: Researching consumer preferences

Creating the perfect chocolate! Group Rich

Presentation transcript:

Our Chocolate Bar By Abbey & Tijana MIXED! Our Chocolate Bar By Abbey & Tijana

Description Our chocolate bar has five different sections, that are breakable and each section contains a different brand flavour. Our five flavours are… DAIRY MILK TWIRL WISPA CRUNCHIE BOOST

Target Audience Young children and teenagers are our main target audience however adults can eat it too if our product appeals to them. We can do market research to find out if our target audience will like our product by doing surveys or questionnaires.

Competition Our unique selling point is that our chocolate has five Cadbury’s bar flavours. Therefore allowing a combination of all top flavours rather than one. It is also only 65p making it cheaper than the individual bars. Of course, our main competition will be the makers of the individual flavours.

Research We will ask the general public which chocolate bar flavour is their favourite. Then we will choose the top five of those flavours and combine them for our product. The top five flavours the UK enjoys the most are Dairy Milk, Twirl, Wispa, Crunchie and Boost.