Nov. 3, 2016 1. CNN Student News 2. Notes/Discussion over Media 3. All Sides Article You will be able to describe the impact the media has on public opinion.

MEDIA– What does it do? Entertainment http://money.cnn.com/video/medi a/2016/10/30/fake-news- stelter.cnnmoney/index.html Reporting the News Identify Public Problems Socializing New Generations Providing a Public Forum Making Profits

PUBLIC OPINION The attitudes of a significant number of people on matters of government and politics It is the collection of the opinions of many different people. The factors involved are almost infinite.

WHO SHAPES YOUR PUBLIC OPINION? Family YOUR PARENTS/GUARDIANS (children tend to observe political views from family without realizing it) School YOUR EDUCATION Others Occupation, race, media, peer groups..

The Media Are a gauge for assessing public opinion. The views expressed through the different forms of media are often reflecting only the views of a vocal minority.

Media is very influential, however they have a bias opinion. http://www.newsprism.com/

Shaping the Public Agenda As they report on and comment on events, the media determine to a very large extent what public issues the people will think and talk about They have the power to focus the public’s attention on a particular issue

MEDIA’S INFLUENCE-- ELECTORAL POLITICS Few people follow elections TV allows candidates to directly appeal to the people Most people learn everything they know about a candidate through TV. Candidates often manipulate media to look better

LIMITS ON MEDIA INFLUENCE A small part of the public actually takes in and understands what the media have to say about public affairs People who watch elections know what's going on Radio and news mostly “skim” the news (lack detail) and report what they think is the most important Most content on news is not political