How to find foster volunteers and How to get your kittens adopted Marketing How to find foster volunteers and How to get your kittens adopted

How to Find Foster Volunteers Word of Mouth Have your current volunteers tell people about what they love to do. Friends Co-workers Other parents School Gym Classes

How to Find Foster Volunteers Brochures Posters Flyers Table Tents Direct Mail – will get you donors too. Community Events Get the Word Out! Direct mail are special appeals and newsletters like our CAT-tails with annual report.

How to Find Foster Volunteers Website Facebook Instagram Twitter Blogs Craig’s list Weekly media spots

How to Find Foster Volunteers Adopters who want the pick of the litter

How to Find Foster Volunteers Temporary Foster Homes – Turn Good Samaritans into volunteers.

How to Find Foster Volunteers Firehouse Paramedics Nurses Vet Assistants CVT’s Anyone in the medical field – Human or animal Potential mentors

Now You Have Foster Homes Filled with Kittens Remind people that they all have to get through S/N and adoption. Time to get them adopted!

How to Market Foster Kittens – Petfinder/Adopt-a-Pet Clear photos – making eye contact Tight face shot Body shot Sibling shot, or mom and kitten Toy increases click- through rate Add a video

How to Market Foster Kittens – Petfinder/Adopt-a-Pet Write Bios That Will Be Read! Write from the kitten’s perspective Write about the kitten from what you see – Mix it up! Keep it positive – I would do best with kids 10 and older Keep it short and easy to read Don’t state the obvious – I am a black and white kitten… Some newspapers might want the bio to be about the cat and not from the cat’s perspective.

Sample Bio and Picture My name is Jelly, and my sister is Peanut Butter. We are friendly, playful kittens that like to snuggle after we have played. We have a lot to learn, but we are smart! We already learned about litter boxes and got an A+. Please come play with us today, and take both of us home. Who can have Jelly without Peanut Butter?

How to Market Foster Kittens – Kitten List Put it on your website as a .pdf Hand it out at the shelter Foster parents refer to other kittens Hand it out at offsite adoption locations

How to Market Foster Kittens - Website

How to Market Foster Kittens – Social Media Don’t overwhelm your Facebook fans, but send out something when a good story comes in, or if you need an item like KMR – use this format to find foster homes. Twitter can take more posts – good for retweet or advertising. Instagram can take frequent posts. Good for behind the scenes. Can regram from your foster homes. Images should make fostering look fun. Photos and videos should be clear, clutter free, and clean.

How to Market Foster Kittens – Newspaper ads/Craig’s List ads Newspaper – go big Local papers will often donate space to your shelter. Offer pictures. If there is a pet column, try to get in! Craig’s List – find homes for kittens Screen as you always would Only post highly desirable kittens

How to Market Foster Kittens – Offsite Adoption Locations

Adoption Event Ideas

Adoption Event Ideas 100 kittens for adoption Face Painter Clown Refreshments Great decorations Lots of AC’s & volunteers

Kitten Palooza – The Early Years

Kitten Palooza - Lessons Learned Managed flow Wristbands Kittens in one location Only altered* Intake planning Temp. fosters

Questions?