Prepared By Aitanna Rene Parker | NorCal Zone Chairperson It’s All in the Numbers! Prepared By Aitanna Rene Parker | NorCal Zone Chairperson

Check-in Name, Pronouns, Major, University, and Zodiac Sign Would you rather get away with lying every time or always know when someone is lying?

What Does NSBE Do For You? Interactive example

Objectives Design a recruitment campaign Create an elevator pitch about what NSBE

What is an Elevator pitch? Explain What an Elevator pitch is 30 second pitch about NSBE Ex: A CEO of google enters in the elevator you have to sell NSBE in the time it takes for the recruiter to get off the elevator.

What We Need To Know Interactive example

NSBE 2025 Goal Our NSBE 2025 Goal is to graduate 10,000 black engineers with a bachelors annually. … Meaning, we need to double our numbers!

Chairs vision- The Dream 4 Points University indispensability Continuous growth and development of future NSBE membership Financial independence Technical excellence ***Explain who the region 6 chair and what he does

3 Types of Ways to Design Recruitment Campaign Brand awareness e.g. University indispensability: Department sponsored dinner with NSBE e.g. NSBE member in the Baskin Newsletter for excellence e.g. Tabling at an event e.g. collaborating with BSU for workshops Prospecting Looking for new people to join NSBE e.g. Freshman welcome week Retargeting Retention Events/ initiatives to keep members engaged and retained e.g. Technical exellence: Engineering workshops, Company tours, Projects

Audience Who is the audience? How do we design for that audience?

Activities The intentions behind our activities Where Time Audience

Collaborations How are we getting to new students that have never heard of NSBE before? What is the benefit in collaborating with another org or school?

Activity Design a recruitment campaign (I want details) Create an elevator pitch about what NSBE

Rules Brainstorm (5 min) Rounds (2 min each) elevator pitch takes 30 seconds; anything over will be accounted for in your score Must start elevator pitch with “NSBE is” Feedback from REB (5 min) Judges will select top 2 teams to go to final round Tie breaker: Answer questions from worksheet Campaign: Prospecting recruitment

Feeback Improvements listed below (interactive example)

Wrap up Aitanna Parker r6NoCalzone@nsbe.org reference: Types of Campaign by Jellyfish