MAKING CAMP LAST THE OTHER 11 MONTHS OF THE YEAR Deborah Gilboa, MD
CAMPERS CAMP PARENTS STAFF
KEEP AND FIND… FAMILIES AND STAFF
hap·pi· ness: noun good fortune; pleasure; contentment; joy INGREDIENTS: Confidence Competence Relationships
WHAT DO PARENTS NEED? HOPE CONNECTION TOOLS To you Behavior To each other Navigation To their kids Values HOPE
WHAT DO STAFF NEED? HOPE CONNECTION TOOLS To each other Decision making To camp Navigation To values Success HOPE
WHAT DO CAMPERS NEED? HOPE CONNECTION TOOLS To each other Relationships To camp Behavior To families Success To values HOPE
WHAT DO YOU NEED? INCOME RETENTION GROWTH TIME
REACH PARENTS BRAG! CONNECTION TOOLS Peek behind the curtain (newsletter) Chores (wheel) Trusted resources (partnership, social) Create community (online, in person) Camp culture (newsletter, IG) Sprinkle memories (pics, video) BRAG!
REACH STAFF BIG PICTURE CONNECTION TOOLS Resources Ask and follow (snapchat, IG) Resources Professional development and counseling Birthdays, thank yous, school year attention, input into next summer Support and mentorship Sprinkle memories (pics, videos, memes) BIG PICTURE
REACH CAMPERS HOPE CONNECTION TOOLS Name the values, build pride Events – live best, online good TOOLS Birthdays, staff weeks, behind the curtain (newsletter, social) Media, resources for relationships Behavior – bring your camp self home Virtual camp “tours” all year, camp weeks, traditions Support and mentorship HOPE
YEAR-ROUND EXPERTISE Camp Family Families Communities Online Media! HARO helpareporter.com