Hot Issues: Staging March 2019.

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Presentation transcript:

Hot Issues: Staging March 2019

Methodology Part of our online “Hot Issues Survey” series of California REALTORS®. The survey was sent via email to a random sample of 10,107 REALTORS® throughout California. The sample represented the geographical distribution of C.A.R. membership across the state. Respondents were asked about staging. There were 419 survey responses, equivalent to a response rate of 4.1%. The margin of error for this survey was ±4.69% at a 95% confidence level. Field dates: March 28-April 8, 2019

Most Members Believe Staging Increases Property Price In your experience, does staging a home increase the price of the property? (n=374) SERIES: 2019 Hot Issues Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

84% Report Staging Which of the following best describes your thoughts on staging? (n=365) SERIES: 2019 Hot Issues Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

Nearly All Say Staging Influences Buyers’ Interest Does staging the home influence buyers’ interest in the home? (n=373) SERIES: 2019 Hot Issues Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

¾ Believe They Benefit From Staging… 85% Homes sell faster 53% Homes sell for higher price 17% Commission from sales higher 13% Other As an agent, do you benefit from home staging? (n=367) SERIES: 2019 Hot Issues Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

…Yet Less Than Half Staged the Last Home They Sold SERIES: 2019 Hot Issues Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS® Did you stage the last home you sold? (n=358)

Home Staging Often Outsourced SERIES: 2019 Hot Issues Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS® Who staged the home? (n=151)

Percent Sold Homes Staged in Past Year Median: 20% In the past 12 months, what percent of the homes that you’ve sold were staged?(n=331) SERIES: 2019 Hot Issues Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®

Majority Believe Staging Will Be More Common in Future SERIES: 2019 Hot Issues Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS® Looking ahead, do you believe home staging… (n=353)

44% Spent More Than $1,000 on Staging Median Total Cost: $800 Median REALTOR® Cost: $500 Median Seller Cost: $2,500 Total Cost SERIES: 2019 Hot Issues Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS® How much did the staging cost? (n=150)

Gender What is your gender? (n=350) SERIES: 2019 Hot Issues Survey SOURCE: CALIFORNIA ASSOCIATION OF REALTORS® What is your gender? (n=350)