The Academy Strategy (2018-2020) Legislators & Policy Makers Active & Associate Membership Growth Revenue Diversification Revenue Growth Basket Of Leading Indicators Individual Members Legislators & Policy Makers Pharma Organizations Potential Members MCO’s Help MCP practitioners improve patient outcomes and control rising health care costs through knowledge, collaboration and advocacy Thought Leadership Issue Prioritization Planning & Platform Development Alliance Building Advocacy Member Engagement National Meetings Online Communities New Practitioners Retention & Participation Member Acquisition Brand Building Brand Audits Communications Planning New Web Sites Social Media – AMCP & Found Brand strategies – AMCP & Found Operational Excellence Organizational Structure & Process Talent Development IT Infrastructure Online Enterprise