Mark Grant, Sora Kim, and Kelsey Bornhoft

Company Information Get Smart is a tutoring company that was started to offer affordable, easily accessible tutoring to students in a variety of subjects. It was identified that many students, especially high school age and below, did not have access to affordable tutoring, so Get Smart was started. The store front was first created, then the website was added after the business was successfully up and running.

Team Member Roles System Developer Project Coordinator Promotion Agent Mark Grant Project Coordinator Sora Kim Promotion Agent Kelsey Bornhoft

Products: Tutoring Services for Variety of Classes online and in person Math Algebra Trigonometry Calculus Statistics Elementary Math English Proofreading Planning Essay Writing Science Chemistry Biology Physics Anatomy and Physiology Elementary Science Business Accounting Finance Economics Social Studies U.S. History World History Geography Government Foreign Languages Spanish French German ACT/ SAT Prep Math Reading Science English

Operations of Company Online Storefront The online portion of the company will include a website that allows students to get tutoring online, from any location. The tutoring can be through video chat or through an IM chat feature provided on the website. There will be different fee package subscriptions that can be purchased providing a different number of hours of tutoring at different prices. If students choose not to purchase a package, they will pay a one time fee to use for that certain day. If possible, tutors will be available 24/7 online to help students at any time. It will also be possible for students to make appointments to visit the storefront and work with a tutor in person. The storefront will provide one on one tutoring options for students in the Laramie Area Appointments can be made, but walk-in appointments may also be available The operations will run mainly during the school year, but hours will also be available in the summer The pricing will be similar to the online pricing The storefront employees can also be used for marketing around the community about the location, services offered, and also the online availability

Customer Demographics Storefront Online Students of all ages in the Laramie Area who need tutoring in a variety of subjects The primary demographic will include high school age and younger because they may not have access to tutoring like University students in the area. Because the younger generation is a target, parent with students from age 8-18 will be targeted because they will be paying for the tutoring services. Educators and counselors at the local schools will also be targeted. Other than the parents they will be the best resource to reach students. According to U.S. Census, in 2010 the population of Laramie consisted of 15.9% under the age of 18 which will represent the high school and below population. Students of all ages around the United States who need tutoring in a variety of subjects The primary demographic will include school aged individuals not in the Laramie, WY area. Much like the storefront, the true target will be the parents of children age 8-18 because they will be paying for the services. The secondary demographic will include students in the Laramie area who prefer online help or are not able to access the storefront.

Marketing Marketing Mix and Strategies Store Front Strategies The marketing strategy will include a SWOT analysis that analyzes the strengths, weaknesses, opportunities and threats for the company. It will be important to maintain customers and have repeat appointments. Product-Tutoring Place-Downtown Laramie and online Price 1 hour of help-$20 2 hours of help-$40 3 hours of help-$60 Can also provide weekly or semester prices Promotion Online ads, viral marketing, and social media Online ads, newspaper ads, billboards and flyers at local schools Contracts with local schools Store Front Strategies Relationship Marketing-Get Smart will focus on maintaining relationships with customers. If the customers trust the company, they will be more likely to choose that company every time they need tutoring. Promotional Marketing-To first get customers interested, coupons for discounts can be handed out or sent out with the local newspaper that will entice students to use Get Smart’s services. Online Strategies Advertising Revenue Model-Through the online portion of the company, it will be important advertise to a wide variety of individuals, since the online portion reaches nationwide. Placing advertisements online including on social media sites, a larger amount of customers will be directed to the website, increasing the revenue. Subscription Revenue Model-If students choose to subscribe and pay on a month to month basis, they will have more features available, such as 24/7 access and less wait times if tutors are busy.

References 52 Types of Marketing Strategies. (n.d.). Retrieved February 15, 2016, from http://cultbranding.com/ceo/52-types-of-marketing-strategies/ Haag, S., & Cummings, M. (2013). Management information systems for the information age. New York, NY: McGraw-Hill Irwin.