Social Content Partnership 2019

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Presentation transcript:

Social Content Partnership 2019 Netball World Cup Social Content Partnership 2019

67m+ FANS Sky Universe had now extended

NWC & Sky Sports Social 2019 is THE year for netball with the Vitality Netball World Cup gracing the courts in Liverpool from 12 July 2019. Sky Sports has unprecedented access courtside alongside exclusive rights to live stream matches. Sky Media are proud to offer a media first opportunity for your brand to align with all the action of the tournament across Sky Sports social channels, Live streaming of matches across Youtube, drills and skills alongside influencer content from the Netball fanatic that is Pixiwoo.

NWC & Sky Sports Social Tournament dates The opening session starts at 9am on Friday, 12 July with two sessions a day happening on the first four days. The tournament runs over ten days in total and finishes on Sunday, 21 July with the Netball World Cup Final. Sky Sports' Coverage From start to finish, every single match of the competition will be live on Sky Sports Youtube channel.

The Opportunity

The Opportunity We offering brand integration across 80 pieces of content throughout the Netball World Cup. Consisting of: 7x drills and skills content in the run up to the tournament across Sky Sports Facebook and Instagram 1 x Influencer content from Pixiwoo – content matter TBC. 60 x Live match streaming across YouTube. Logo lock up and watermark on all social footage, with comment shout out across Facebook. Influencer content with PixiWoo with shout out and brand logo integration throughout. Estimated views across all content in excess of 1.9m. * *On the basis of 60 live streamed matches across YT.

🏊‍♀️🏃‍♀️⚽ Audience Snapshot Top holiday destinations: 🇫🇷 🇪🇸 🇬🇷 Netball fans use social media more than the UK national average. The most popular times on social are between 18:00-21:00 with the most popular time being 20:00-21:00. Other top sports interest: 🏊‍♀️🏃‍♀️⚽ Netball fans most popular social platforms are: Youtube, Facebook and Pinterest. Another 8 million if you add boxing Over 50% of fans follow beauty and fashion trends 🛍💄💅

Talent Nicola Chapman is perhaps most famously known as one half of the make up Youtube sensation, Pixiwoo. What fans are starting to become aware of is Nic’s passion for netball, so much so she sponsors her local team. Nic is the perfect ambassador for fans of the 2019 Netball World Cup where she will upload a piece of branded content ahead of the start of the tournament. Another 8 million if you add boxing

Social Content Partnership 2019 Netball World Cup Social Content Partnership 2019