Key Initiative: Student Success

Market Conditions and Funding What’s the big deal? Market Conditions and Funding -What initiatives/pain points exist within this priority? Who holds the funding? -example: if we were talking about early learning we might reference full day K implementation, assessment/documentation of play-based learning, supporting the co-teaching of K teacher and ECE -What Pearson solutions qualify for this funding and why? -example: CLIC supports these pain points by……

Assessment: Market Conditions and Funding Ontario Secondary School Literacy Test Administered to grade 10 students. Students must pass the test to graduate. A gateway to a future of choice.

Assessment: Market Conditions and Funding Ontario Secondary School Literacy Test 112 717 (82%) were successful 24 285 (18%) were unsuccessful

Assessment: Market Conditions and Funding

Assessment: Market Conditions and Funding Success Rates Over Five Years For Fully Participating First-Time Eligible Students

So why don’t I hear more about the OSSLT?

Key Contacts and Responsibilities the key? Who holds -Who are the key decision makers, what are their responsibilities -example: if we were talking about FSL we might identify the FSL teacher, school principal, district FSL coordinator then break out how their roles/interests are different and how they may influence the decision making process

Key Contacts School Leadership District Leadership Principals Student Success Lead Superintendent of Curriculum Principal of Program Literacy Consultants Assessment Consultant MISA Representative

Possible Initiatives School-based Initiatives District Initiatives Supporting Assessment: Possible Initiatives School-based Initiatives District Initiatives

differentiating our Unique Positioning Statement(s) Making the conversation bloom… differentiating our Unique Positioning Statement(s) -What are the key elements (special sauce) of the solution you want to highlight for a specific customer -example: if we were talking about assessment we might want to highlight data collection and reporting for superintendents but highlight ease of use or links to instruction for teachers -Are there different UPS’ for the solution depending on funding source? (this could be interactive with sales team to have them differentiate) -example: how would we position this solution for a classroom teacher vs. school principal vs. superintendent etc. -If there are multiple customers to align with - you might want to give a slide for each

Possible Student Success Solution

Pricing Half Price $9.95 per student $995 per school Possible Student Success Solution Introductory Offer Half Price $9.95 per student Pricing (Annual Subscription) $995 per school

UPS OSSLT Success’ Secret Sauce Developing a Principal of Program Student Success Lead UPS provides instant and ongoing feedback (multiple choice) to students and teachers provides students with point- of-use support with video mini-lessons and tips create custom assignments to focus on specific needs informs instructional decisions for teachers, principals throughout the year searchable by question type, text form or comprehension strategy more engaging than paper and pencil OSSLT Success’ Secret Sauce Objectives To reduce OSSLT failure rates Key Initiatives After-school sessions Literacy X-Curiculum Designated OSSLT instructor for each class Challenges Student Engagement Lack of literacy expertise in teachers Possible Solutions OSSLT Success

Unique Positioning Statement (UPS) Developing a Principal of Program Student Success Lead UPS Unique Positioning Statement (UPS) ? Objectives To reduce OSSLT failure rates Key Initiatives After-school sessions Literacy X-Curiculum Designated OSSLT instructor for each class Challenges Student Engagement Lack of literacy expertise in teachers Possible Solutions OSSLT Success

Seven Steps Caution. Special Considerations around the -Are there specific considerations to be aware of when applying the 7 Step process to this solution i.e. Are there warning signs to watch for? Are there specific “green lights” or “red lights” within the 7 steps? -example: if we were talking about intervention/LLI we might highlight that if a decision making process and funding source is not evident, we may not want to move forward or recommend a pilot and instead spend our efforts with a customer that is better prepared to make a decision - OR if we are talking about a digital solution we might want to highlight the “Account Management” step and the resources required to successfully implement a platform at a district scale and whether we have the resources in place Special Considerations around the Seven Steps

Special Considerations around OSSLT Success Are they open to digital solutions? What else are they trying? How is it working? What are their second best alternatives? Are they content to do nothing? Do we need to pilot or offer free trials, or can we move directly to a close from the sample? If a pilot (e.g., district initiative) has the purpose of the pilot been established?

Highlights from our Integrated Plans -Provide highlights from marketing/sales/product development that will be in place this fall -Maybe include revenue targets and YTD results if applicable

From Marketing: Launching mid-Sept Website Video Overview Demo Sandbox, with interactive guided tour Extensive online video support Plus more… Flipsheet eBlast and Fax campaign, with introductory offer Free Trial / Pilot available upon request From Sales: Generate Trials CST school follow-up to eBlast AE’s to connect F2F with key leaders Copyright © 2010 Pearson Education, Inc. or its affiliates. All rights reserved.

Sales & Marketing Support for OSSLT Success Website Video Overview Demo Sandbox, with interactive guided tour Extensive online video support Flipsheet eBlast and Fax campaign, with introductory offer