Start a new tradition on November 24th Start a new tradition on November 24th. Dress in your favorite plaid and grab some friends for a stroll along your town’s main street. Meet the makers in your neighborhood and find that extra special, unique gift that can only be found in New Hampshire. Plaid Friday represents an alternative to the madness of Black Friday shopping at big box stores. Plaid Friday was conceived from the idea of weaving the individual threads of local businesses together to create a strong fabric of economic diversity and creativity within communities.