eCommerce Data SQL Saturday 2019 June 8, 2019 at SQL Saturday South Florida

INTRODUCTION Ibis Fonte President The Software Factory SoftwareFactoryExperts.com ibis@SoftwareFactoryExperts.com @techibis on twitter Hi! I am Ibis and I own The Software Factory, a Miami based software company focusing on eCommerce. I have 25 years of experience working on eCommerce sites and will be sharing with you all the ways to use Data to solve business problems in the world of eCommerce.

eCommerce Trends The world of eCommerce is changing all the time, and this year, we have some new trends that have emerged that make the leaders stand out from the pack. Let’s examine each one, and what Data is behind each one.

Business Intelligence Generating Targeted Traffic Retaining Customers Competitors Prices International Expansion Product Sales Trend Returns Business Intelligence is the act of collecting data about your business, your products, your sales, your prices, your competitor’s prices, your company, and relating them to each other to

Customer Relation Management Help Desk Performance Actions per Engagement Response Time Conversion Rate Relationship Freshness Funnel Drop-Off Rate Obtaining customers and keeping them happy is often related to the interpretation of data.

Big Data Data gathered over a long period of time can help to give insite to customer loyalty, corporate success trends and corporate challenges.

Content Marketing Creating content for your site and social media is time consuming. Use data to identify where you can get the most bang for your buck and where you should focus your efforts.

Chatbots Chatbots collect data about your clients, what they are asking for, and how best to help them. It learns the verbiage related to your industry and your specific customers and gets better at helping out customers as it gets more data.

Personalization Website personalization is key in making customers find what they are looking for, and to increase brand loyalty and sales.

Digital Content Adding new digital content products on your site require similar research as tangible products. Find out what your customers want most and then produce just that.

Omnichannel Selling online, combined with a brick and mortar experience, and then on Amazon, and eBay, all combine to help provide additional convenience for your customers.

Marketplaces Choosing a marketplace is tricky, there are some special things to consider. But it is apparent that it can drive significant sales volume so it is worth the time dealing with the many rules.

Data Driven UX Some parts of your site may not be getting enough clicks, or are just plain hard to find. Your cart abandonment rate may be too high. Find out where your site is having the most issues and plan your attack.

CONTACT ME Ibis Fonte 1-800-514-5447 Owner The Software Factory SoftwareFactoryExperts.com ibis@SoftwareFactoryExperts.com @techibis on twitter 1-800-514-5447 Hope you enjoyed the presentation! Please Review my Session: http://bit.ly/eComSQL