Competition for the Entertainment Dollar Lesson 2.6 Competition for the Entertainment Dollar Copyright © 2013 by Sports Career Consulting, LLC
Discretionary Income: LESSON 2.6 What is SEM? Competition for the Entertainment Dollar Discretionary Income: Money left to spend after necessary expenses are paid Copyright © 2013 by Sports Career Consulting, LLC
Competition for the Entertainment Dollar LESSON 2.6 What is SEM? Competition for the Entertainment Dollar There is only so much discretionary income available in today’s economy The competition for entertainment dollar increases when the economy is in a recession Copyright © 2013 by Sports Career Consulting, LLC
Competition for the Entertainment Dollar LESSON 2.6 What is SEM? Competition for the Entertainment Dollar The results of a Fortune poll released in May of 2009 showed discretionary spending in America to be at a thirty year low Regardless of economic conditions, the role of the sports and entertainment marketer is to find ways for consumers to spend those dollars with their organization Copyright © 2013 by Sports Career Consulting, LLC
Competition for the Entertainment Dollar LESSON 2.6 What is SEM? Discussion Topic: Competition for the Entertainment Dollar Consider what you do with your leisure time… Where do you spend your entertainment dollars? What entertainment options are available to you in your community? Copyright © 2013 by Sports Career Consulting, LLC
Competition for the Entertainment Dollar LESSON 2.6 What is SEM? Discussion Topic Competition for the Entertainment Dollar Let’s examine the many entertainment possibilities available to residents in the Denver Metro Area… Copyright © 2013 by Sports Career Consulting, LLC
LESSON 2.6 What is SEM? Copyright © 2013 by Sports Career Consulting, LLC
LESSON 2.6 REVIEW (ANSWERS) What is SEM? 1) Explain the concept of competition for entertainment dollars The role of the sports and entertainment marketer is to find ways for consumers to spend discretionary dollars with their organization. The competition for those discretionary dollars is always on the rise with new, innovative ways to entertain constantly being introduced to the market Copyright © 2013 by Sports Career Consulting, LLC
Blank Slide Available for Teacher Edits LESSON 2.6 What is SEM? Blank Slide Available for Teacher Edits Copyright © 2013 by Sports Career Consulting, LLC