Personal Branding By Peter Baskerville 26/07/2019.

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Presentation transcript:

Personal Branding By Peter Baskerville 26/07/2019

How would you describe …. The internet can make movie stars of us all. The internet, like film, makes intimacy possible on a global scale. Customers want to engage with people they can trust, people they like, people who are proven experts in their field and people who can solve their problems. Personal branding makes you the product. You become the solution to people’s problems. You attract a following based on your character, your strengths, your talents and your vision. Personal branding is about establishing yourself as the authority in your domain however small or large that domain may be. Personal branding is your online reputation. Personal branding is about getting your target market to know about you, to like what you do and to trust you. Personal branding builds trust in you and thereby provides an easy pathway to the acceptance of your products and your recommendations ... but its a long haul and you need to start NOW.

It’s all about you 26/07/2019

Your personal brand Builds scalable intimacy Become an authority in your chosen domains The best business options are in your domain expertise. Start NOW! Knowledge Experience Passion Values Strengths BRAND Ideals The internet can make movie stars of us all. The internet, like film, makes intimacy possible on a global scale. Customers want to engage with people they can trust, people they like, people who are proven experts in their field and people who can solve their problems. Personal branding makes you the product. You become the solution to people’s problems. You attract a following based on your character, your strengths, your talents and your vision. Personal branding is about establishing yourself as the authority in your domain however small or large that domain may be. Personal branding is your online reputation. Personal branding is about getting your target market to know about you, to like what you do and to trust you. Personal branding builds trust in you and thereby provides an easy pathway to the acceptance of your products and your recommendations ... but its a long haul and you need to start NOW.

The business is (the person) is the business

Business = Products + Person

Perseption

In essence - the business is you! Your Idea Mantra Courage Drive Passion Values

Your business needs YOU! How many of you have checked out someone’s online profile to make decisions about engaging with them? (LinkedIn, Facebook) Your online reputation is a key component of your business success in the internet age. Think about … making online sales, crowdfunding, viral marketing, getting networking support, attracting followers.

Your personal brand Hunter Gatherer Agricultural Industrial Computer The internet can make movie stars of us all. The internet, like film, makes intimacy possible on a global scale. Customers want to engage with people they can trust, people they like, people who are proven experts in their field and people who can solve their problems. Personal branding makes you the product. You become the solution to people’s problems. You attract a following based on your character, your strengths, your talents and your vision. Personal branding is about establishing yourself as the authority in your domain however small or large that domain may be. Personal branding is your online reputation. Personal branding is about getting your target market to know about you, to like what you do and to trust you. Personal branding builds trust in you and thereby provides an easy pathway to the acceptance of your products and your recommendations ... but its a long haul and you need to start NOW. Hunter Gatherer Agricultural Industrial Computer Mobile

Your Professional Brand Market yourself like you would market a third party’s product. Detach yourself from the emotion. Build your brand