Donizeti Cezari Gerente Qualidade Corporativo – Nestlé Brasil Ltda. Experiência da Nestlé na Prevenção de Fraudes em Alimentos Donizeti Cezari Gerente Qualidade Corporativo – Nestlé Brasil Ltda.

Nestlé at a glance 20/07/2019 CHF 91 439 million in sales in 2018 323 000 employees in over 189 countries 413 factories in 85 countries Over 2 000 brands 1 billion Nestlé products sold every day The Nestlé Group reported sales of CHF 91 439 billion and 3 % organic growth . The organic growth was composed of 2.5% real internal growth and pricing of 0.5%. As indicated on the slide, we have 413 factories in 85 countries. We have 323 000 employees worldwide and operations in more than 189 countries, therefore, our products can be found in every country across the globe.  

20/07/2019 Our purpose Enhancing quality of life and contributing to a healthier future. Nestlé is all about “Enhancing quality of life and contributing to a healthier future” This is our newly articulated purpose. It is the reason why we exist, what motivates us and gives meaning to what we do. How we execute behind our purpose, is a source of pride A clear purpose defines why the world is a better place with Nestlé. Why it is better for those who enjoy our products and services, and better also for all those we interact with, our partners, our communities, our environment A clear purpose becomes the inspiration for each and every one of us in our company It becomes a compass for our decisions and for everything we do. It aligns actions and creates a common language This purpose gives direction and clarity, and creates alignment

Wide and varied product portfolio 9 Month Sales Conference – 16 October 2014 20/07/2019 Wide and varied product portfolio Wide and varied portfolio Biggest category is powdered and liquid beverages (24% of turnover) Is a strength for our company to be in different categories but also brings a certain complexity to the organisation Version: 14.10.14 – 20h00CET

Strong global and local brands IMD MBA Class 2015 - 22 April 2015 20/07/2019 Strong global and local brands Strong global brands – strong local brands Examples: Nescafé, Nespresso, Nesquik, KitKat, Nespresso, Nestea, S. Pellegrino, Vittel, Several brands with turnover of more than CHF 1 billion Version: 13.04.15 - 15h00CET

A strong global footprint R&D sites Factories Illustrative

Como garantir que o comemos é seguro? Hoje, globalmente na Nestlé, temos relacionamento com mais de 165.000 fornecedores diretos e 695.000 fazendas individuais

Escândalo da Carne de Cavalo em 2013

Food Fraud Prevention Program

Build awareness 1 Food Fraud Prevention Booklet General guidance to Understand risk factors Describe process for food fraud prevention Describe potential mitigation measures Provide sources of information to help identify emerging threats

Food fraud prevention process in Nestlé 2

Identify the main raw material vulnerabilities Substitution Species origin Geographic origin Intra-species mislabeling Organic mislabeling Enhancement Foreign proteins Nitrogen compounds … Addition Volume /weight Powder-powder Liquid water (retaining) agents Concealment Flavors Dyes Preservatives Bleaching Ripening Economically Motivated Adulteration (EMA) Classes of vulnerabilities Inherent vulnerabilities RM composition and processing Past and potential RM adulteration Vulnerability level VULNERABILITIES Workshop, Amsterdam 08/05/2019

Como identificar qual é a origem da carne?

We know that some raw materials are highly vulnerable towards fraud

Develop prevention plans 3 Develop prevention plans Mitigation Plan (prevention) Analytical surveillance Supplier audits Vulnerability Assessment Prioritise raw materials at particular risk of fraud Characterise raw material-specific vulnerabilities and also … adequate raw material specifications, well-managed supplier relationship, supply chain transparency & simplification

Laboratórios NQAC

Food fraud prevention today & tomorrow Awareness Process & mitigation plans Fingerprinting techniques Transparency in the supply chain Monitoring spending from USD10 M to USD20 M per year in analytical control

Develop transparency in the supply chain Nestlé is a leading participant in the Consumer Goods Forum – Global Food Safety Initiative Task Force on End-to-End Value Chain Traceability This pre-competitive, industry-wide initiative aims to protect the trust that consumers place in our products, and further heighten this trust by developing the capacity & tools to provide consumers with credible & accurate product information

O Consumidor é nosso GRANDE CHEFE! Nunca esqueçamos disso.

Obrigado!