Communication Platform 200708

ATTENTION! Step no. 1 in all communication

OUR VISION To make BoConcept no. 1 brand within urban interiors

BoConcept has to be top-of mind … when our target audience become active in the furniture market

POSITION We want to achieve a position in the minds of our target group that we offer customized and coordinated design that is affordable to the urban-minded shopper.

How do we conquer that position? We need to communicate with a strong attitude in a way that our target group sees it, understands it and remembers it. By communicating with a strong attitude, we show our target group that we believe in our concept.

DESIGN The ad is designed to create attention and interest, not to sell the product - that happens in the store. With the 08 collection, our design has reached an even higher level and you will find that the majority of our ads concentrate on design as our promise. Therefore, we only want to show one or a very few products in our ads leaving an impression of design furniture and thereby making our prices a positive experience. ..so when the target group becomes active in the furniture market, they will remember BoConcept and visit our stores.

Customisation promise

Design promise

FULL PAGES For all types of printed media

Design promise

Design promise

Comfort promise

This ad shows our range promise in a way that doesn't compromise our high level of design. To make it work, the ad must be full page and not any smaller. Design promise Range promise

Design promise

Design promise Range promise

Design promise

Design promise Comfort promise

Functionality promise

Customisation promise

Customisation promise

Design promise

Range promise

Functionality promise

Customisation promise

Affordability promise Design promise

Range promise

Range promise