Sports and Entertainment Marketing 1

Slides:

Advertisements

Similar presentations

Ch. 1 – Promotion Sports & Entertainment Marketing

Advertisements

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.

Students will discover the importance and elements used in developing a PROMOTION MIX to market sports businesses.

Planning the Promotion

ADVERTISING FAHMI ADAM (07) M. BAGUS L. (14) NAUFAL ABDA A. (17)

4.01 Targeted s. Considerations for Effective E- mail Marketing Content of message Content of message Recipients of message Recipients of message.

Chapter 10 Promotion and Paid Media 10 Promotion and Paid Media C H A P T E R.

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

Intro to Marketing Mr. Bernstein Endorsements October 14, 2014.

Seminar Pemasaran Strategi Komunikasi.

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

Using the Trivia Game Template Copy the PowerPoint presentation to your hard drive.Copy the PowerPoint presentation to your hard drive. Open the file.

3.02 Explain advertising media used in the sport/event industries.

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

3.01 ENDORSEMENTS.

16- 0 © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 16 The Global Advertising and Promotion Effort.

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

Planning the promotion Advertising Sales promotion Public relations

Promotion is Communication

Sports & Entertainment Marketing Mr. Bernstein Promotion, pp May 13, 2013.

Media Analysis Questions How to Analyze Commercials, Print Ads, Political Ads, and Web Sites.

Promotional Mix The combination of promotional activities that an organization uses to communicate its message and sell its products. Possible Activities.

Sports and Entertainment Marketing

World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:

Integrated Marketing Communications Chapter 18. Integrated Marketing Communications Sales Promotions Sales Promotions International Public Relations International.

Marketing Information Management Marketing Research.

Promotions HSS 5263 Sport Marketing Brian Turner.

3.02 Explain advertising media used in the sport/event industries.

Major Players in Sports/Entertainment Marketing Rights Holders Broadcasters Facilities/Venues Promoters Buyers/Sponsors Agents/Athletes Event Management/Operations.

Chapter 7 Branding Branding is a name, word, or words, symbol, or design that identifies an organization and its products. A brand name can also be a “trade.

PROMOTION. EVENT MARKETING  all activities associated with the sale, distribution, and promotion of a sports event  Promotions function in sports to.

Promotional Mix Written by: Stacy Orr and Cheryl Tays GACTAE Resource Network.

3.02 Explain advertising media used in the sport/event industries.

PROMOTIONAL MIX.  Strategy used by companies to inform and persuade a target market  “Any combination of Advertising, Selling, Publicity, and Sales.

 Parts of a Print Advertisement Sports, Entertainment & Recreation Marketing To be used as a guide in completing Endorsement Assignment.

Chapter 15 Promotion Strategies. Chapter Outline The Role of Advertising Patterns of Advertising Expenditures Advertising and Regulations Advertising.

Sports Promotion. Event Marketing Managing Organizations.

Sports Promotion. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions involve.

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

WF SEM I 3.02 Advertising Advertising. Terms Advertising: Any paid, non- personal form of communication by an identified sponsor Advertising: Any paid,

Sports and Entertainment Marketing

PI - Explain advertising media used in the sport/event industries.

Sports and Entertainment Marketing 1

Explain advertising media used in the sport/event industries

Sports and Entertainment Marketing 1

Designing and Managing Integrated Marketing Communications

6.02 Exemplify advertising

Advertising Samples Review the following advertisements and answer the accompanying discussion questions. The advertisements recently appeared in a number.

Sports and Entertainment Marketing 1

What is an advertisement?

PI - Explain advertising media used in the sport/event industries.

Major Player in the Sports and Entertainment Marketing

ADVERTISING Entrepreneurship 110.

PROMOTIONAL CAMPAIGN TRAYVION SANDERS.

DO NOW On the internet research how Oprah Winfrey made million of dollars in one day. How did this happen? Why did it happen?

Advertising Marketing I.

Media Literacy Strategies Part 1.

Chapter 13 & 18 Communication, Advertising, Promotion, and Sales

إدارة التسويق 11 إعداد د. محمود صالح.

Best Social Media Marketing Company

Advertising Marketing I.

Chapter 10 Promotion and Paid Media

BASIC MARKETING “I can identify and understand the basic concepts and the core standards of marketing”

Sports & Social Media.

Presentation transcript:

Sports and Entertainment Marketing 1 Objective 3.02

When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to assume that literal language translations are acceptable. B. use the same advertising strategy with all markets. C. develop different brands for each market. D. adapt promotional messages for each market.

D. adapt promotional messages for each market.

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using? A. Stadium signage B. Opt-in e-mail C. Contest D. Newspaper

A. Stadium signage

What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad? A. Endorsement B. Testimonial C. Promotion D. Broadcast

A. Endorsement