CUSTOMER RETENTION STRATEGY ACTION PLAN TO GAIN CUSTOMER LOYALTY X

Why customer retention? Clothes are investments Clothes are status “symbol “I can Afford it” What they want? What we Offer? A+ Perfect Wash “VIP treatment “Make it simple for me” The Water is Drinkable “Shirt Laundering Suede & leather Shoes & Handbags Pick Up Delivery Service Long Distance Service Priority Service Design Fit Material Craftmanship Story A Increase customer lifetime value Drive repeat purchases Build a network of loyal customers

What is it for your Laundry Business? Facts : On average 30 - 40% cash transaction in every outlet are “delayed” on purpose 5 out of 10 customer are not picking up their laundry on time Conventional customer reminder activities (phone call reminders, etc) Solution for Business Effectivity support : Customer to crew indirect control (cash/payment/transaction approved by customer is real time notification to crew outlet and back end office to settle each invoice) Customer automatic notification to pick up their laundry on time Minimize customer call with apps reminder optimization This can be replaced with your brand logo

How We do it? 1 2 3 4 How we works: Have We Done this “Properly and Structurally ? We Remember our Customer's Name We Remember Their Preferences We Invite them to enjoy our special Event We Solve their Problems We give Back We ask for their Feedbacks 1 We Start with : “Knows its Customers” 2 Then “Connected with its Customer” Hint: today Jeeves Instagram (Jeevesindonesia) with 10K follower, the engagement rate is 0.29%, avg like 27 and 2 comments 3 We Monitor “Past Purchase to Increase repeat Purchase” with our Digital CRM tools 4 We maintain our “relationship” with customer by building of network of Loyal Customer

“Knows its Customer” 1 Laundryman app design and customize specifically for Jeeves Indonesia, that suit up with the business process, POS tools, and marketing activities. App Main Feature Customer Account and activities Partner Merchant Offer Point Reward (invoice based) Automatic redemption valuation Pick up and Payment notification - Online Order - Payment system

Connected with its Customer 2 Try it yourself with these two simple “plan Marketing Automation consolidates transactional and behavioral data and analyses them. Therefore, relying on the history of purchases and the prospect’s behavior you are able to predict when they will need to relaundry their clothes. By analyzing their current laundrying items Marketing automation Hint: Effects of use  Higher revenues from each acquired contact  Increased loyalty of acquired contacts  Automated planning and future marketing offers matching your customers’ future needs.

Past Purchase to Increase Repeat Purchase 3 When you are able to monitor laundrying history of customer, you will be able to offer up selling program, tactical promotion and other campaign. How it works: 1 Value of transactions – total value of all transactions made by customers as a result of given action.  Amount: minimal, average and maximum value of purchases – basic statistics showing amount and value of generated conversions. 2  Item Laundrying  Price  Category  Localization of the Outlet 3 …Thank them and offer your marketing promotion : Monday Blast Special item Priority service (same day) other

Building of Network of Loyal Customer 4 The Tell Me box finds the right command when you need it, so you can save time and focus on your work. Jeeves Loyalty Program Module Loyalty Goes Mobile Full Customer Insight Full management of customer data & behavioral information Detailed transaction history  Comprehensive support of customer enrollment Member preferences management Selected benefits Multidimensional & dynamic segment/tier creation  Multiple account hierarchy (individual & Family accounts) Merging accounts

Explore loyalty rewards Knowing customer behavior, Segmentation and historical Purchase, Knowing their interests, Social media activities, etc We can create effective and interesting Reward program as the gamification of loyalty Priority Customer First to Serve 1 VIP Customer We Know you 2 Diamond Customer Hello and Welcome 3 Features quickly enroll in a loyalty program. use a virtual card as a program identifier. opt-in for mobile offers and discounts available only on the app. browse the reward catalogue and order rewards. vote and share opinions about rewards. create their own wish list. get directions to  the nearest Merchant and Jeeves Outlet and view website information. manage program account and check current point balance. view history of all transactions. check personal statistics and view progress bar. fill in a survey in exchange for bonus points. Personal/group acc Long time Customer Big spender Endorser probability Personal/Family acc Long time Customer Regular spender Personal account New to Jeeves Ability to be loyal cust Offering Offering Offering Priority Services Luxury reward Reference discount No loyalty card! Add on services Exclusive giftaway Partner Discount No loyalty card! Regular services Cross promotion Point system Merchant Discount No loyalty card! Reward Reward Abroad Jeeves Laundry Service New year Celebration ticket Luxurious items,(moet hennessy) Event invitation Spa treatment,shopping reward,valet parking Hotel Voucher reward

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