FRESH CHUBS: Success Story

CATEGORY Fresh Ground Turkey: 152 million lb category, up 12% to YA Within the category: ground turkey in a tray + 11% ground turkey in a chub + 21% The ground turkey Chub category is up 43% in the most recent 12 weeks Jennie-O has increase share 12 points in the last year, now at 23% and have more than doubled EQ and Dollar volume Source: AC Nielsen, 52 and 12 weeks ending 1/8/2011

CONSUMER The fresh ground turkey chub buyer is different from the tray consumer There is very little overlap between the buying households Both types of households increased vs. YA Tray exclusive households grew by 18% Chub exclusive households grew by 58% Only 8% of households purchase both trays and chubs, which as not changed from YA Source: AC Nielsen Market Studies 2009 & 2010 2010: 18,254,000 Tray Buyers 2010: 3,914,000 Chub Buyers When analyzing Jennie-O fresh ground turkey accounts: Accounts that carry only fresh trays grew volume by 7% Accounts that carry fresh trays and chubs grew volume by 14% Source: AC Nielsen 52 weeks ending 1/8/2011

Lean Turkey Breakfast Sausage NEW ITEM: Lean Breakfast Sausage Chub To build on the success of Jennie-O’s fresh ground turkey chub business, we are excited to introduce a great new item Lean Turkey Breakfast Sausage Lean, 90/10 Great breakfast sausage flavor 60% less fat than pork sausage Only 110 calories and 6 g of fat per serving

NEW ITEM: Lean Breakfast Sausage Chub Available Now! List Price: $1.85/lb With available spend rate, can be line priced on shelf with the 1 lb 90/10 Lean Ground Turkey Chub

Appendix 6

Lean Turkey Breakfast Sausage Chub 013405 List of Ingredients: TURKEY, TURKEY FAT, SEASONING (SALT, DEXTROSE, NATURAL FLAVOR, HYDROLYZED CORN PROTEIN, BHA, BHT, CITRIC ACID), NATURAL FLAVORING.

Lean Ground Turkey 013018 List of Ingredients: TURKEY, NATURAL FLAVORING.

Lean Ground Turkey 013025 List of Ingredients: TURKEY, NATURAL FLAVORING.

Ground Turkey 013016 List of Ingredients: TURKEY, NATURAL FLAVORING.

Ground Turkey 013021 List of Ingredients: TURKEY, NATURAL FLAVORING.

Pricing 013016: 85/15 1 lb $1.63/lb 013021: 85/15 3 lb $1.58/lb 013018: 90/10 1 lb $1.80/lb 013025: 90/10 3 lb $1.75/lb 013405: 90/10 1 lb Breakfast $1.85/lb