The Eucomed Code of Business Practice

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Presentation transcript:

The Eucomed Code of Business Practice John Wilkinson Eucomed Chief Executive

Guiding Principles Consistency Transparency Accommodate moving expectations Educate and inform Businesses Other stakeholders Protect legitimate interactions on which the industry depends to develop new products

European Landscape Code applies to all members Either adopted directly Or via local codes tailored for equivalence Consistency with other major codes (Advamed etc.) Global harmonisation? Legislation in place in some member states Wide variations still in perceptions amongst customers of local custom and practice

The way ahead? Enforcement mechanism adds to credibility Brand and promote positive image Educate Industry – Via certification? Our customers Financing the process Influencing legislation?

Challenges Coping with differing speeds of development? One code or ‘leaders and followers’? Several codes developing in parallel Lowest acceptable level or leading the development? Co-signatories with customers/governments? Representative landscape still fragmented Non-members and the code