What is Business Analytics? - What is Business Analytics? Dr Carol Anne Hargreaves Chief of Business Analytics Practice Institute of Systems Science National University of Singapore carol.hargreaves@nus.edu.sg © 2013 NUS. The contents contained in this document may not be reproduced in any form or by any means, without the written permission of ISS, NUS, other than for the purpose for which it has been supplied.

Question: What is Business Analytics? Answer

Question: What is Business Analytics? Communicate Results to Business & Customers Business Problem Relevant Data With Human Judgement & Ideas

Question: What is Business Analytics? Business Analytics allows you to innovate, compete, and capture value from deep and up-to- real-time information. The use of business analytics results in new waves of productivity growth and consumer surplus. Models help you perform smarter. If 20% of your customers are generating 80% of your profits, we want to help you identify that 20% so you can spend your retention dollars on those customers. If you can get better accounts by spending your acquisition dollars on certain prospects, we can help you identify those prospects.

Business Analytics- Its impressive range of applicability