Add value and save on costs with the Microsoft Application Platform David Hobbs-Mallyon Product Manager, Data Management & Business Intelligence Microsoft Ltd © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

Agenda 16.15 Introduction David Hobbs-Mallyon, Microsoft 16.30 Analyst market overview   Jon Collins, Freeform Dynamics 16.55 Barclaycard: case study Business Process improvement for commercial cards and payments acceptance: John White, Barclaycard 17.25 Break 17.40 Reducing costs by taking scalable Business Intelligence solutions into the business Rob Humphreys, Microsoft 18.05 Taking control and reducing the cost your data infrastructure Kevin Ashby & Graeme Scott, Microsoft 18.30 Q&A Panel session All 18.45 Networking with drinks and canapés 19.30 Close © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

Changing times for IT Cost control and tough ROI requirements “Global CEOs Brace For The Worst” “…Top Brass See A Downturn That Could Last For Years” Thursday, 9 October, 2008 IDC’s View a Year Ago IDC’s Current View Cost control and tough ROI requirements Consolidation through rationalisation Need for personal productivity in all corporate roles © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

Can IT Help Organisations Save Money? © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

IT Directors are looking to: Reduce ongoing operation costs Consolidate Rapidly adapt to changing business requirements Optimize business processes Improve employee productivity

Microsoft Application Platform Complete platform at lowest TCO Deliver mission-critical capability and drive down operational costs Faster time to solution Gain greater business agility by connecting people to information ERP Finance Inventory CRM Operations Other Partners & Customers Application Platform - Shared Capabilities Data Warehousing Reporting & Analysis External Web Applications Application Life-cycle Management Integration Line-of-Business Platform

Next Wave of SQL Server Innovation Managed Self-Service BI Multi-Server Management Virtualization & Live Migration MPP support for 10s to 100s TB DW Highly scalable appliances Seamlessly integrated with Microsoft BI Scalable relational database platform Consistent, familiar model & tools Self-managed, highly available

Microsoft Enrollment for Application Platform 7/22/2019 10:11 AM I want to reduce costs and bring new solutions faster to market with the Microsoft Application Platform. “We anticipate significant licensing savings as we phase out third-party solutions as part of our consolidation program,” Morten Bro Global IT Operations Manager, Rockwool Group Microsoft Enrollment for Application Platform © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

© 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. Microsoft, Hyper-V, and Your potential. Our passion. are trademarks of the Microsoft group of companies. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Microsoft Corporation • One Microsoft Way • Redmond, WA 98052-6399 • USA © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.